Growing with Character
Universitas Negeri Surabaya (unesa.ac.id) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, in the 79th percentile of 36457 Education brands.
Universitas Negeri Surabaya (Unesa) is a national state university located in East Java, Indonesia, founded in 1964. Operating under Indonesia's Ministry of Higher Education, Science, and Technology, Unesa provides higher education aimed at developing knowledge, innovation, and character. It offers academic programs recognized in international rankings such as QS Asia and THE World University Rankings, and positions itself as a leading institution committed to academic excellence, research innovation, and sustainable development for students, faculty, and researchers in Indonesia and beyond.
| Brand Name | Universitas Negeri Surabaya |
|---|---|
| Domain | unesa.ac.id |
| Industry | Education |
| Founded | 1964 |
| Headquarters | Surabaya, East Java, Indonesia |
| Parent Company / Owner | Ministry of Higher Education, Science, and Technology |
| Main Competitors | Universitas Airlangga (81/100), Institut Teknologi Sepuluh Nopember (81/100), Universitas Gadjah Mada (86/100), Universitas Indonesia (58/100), Universitas Negeri Malang (78/100), Universitas Brawijaya (79/100) |
Ranked #42,957 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Universitas Negeri Surabaya has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Berita, agenda, dan pengumuman kampus terkini - Universitas Negeri Surabaya." (Meta description: 10 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, X (Twitter), Facebook, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Universitas Negeri Surabaya?", Claude could identify the brand as of November 2026. Universitas Negeri Surabaya (Unesa) is a public university in Surabaya, Indonesia, originally founded as a teacher training institute (IKIP Surabaya) before becoming a full state university offering a broad range of undergraduate and graduate programs. Best known for Being a leading public university in East Java known for its teacher education and education-focused programs, evolved from IKIP Surabaya.
When asked "Best brands similar to Universitas Negeri Surabaya?", Claude would recommend Universitas Negeri Surabaya as of November 2026. It's a well-known public university in Indonesia, so it would be relevant if someone asked about major Indonesian state universities, especially those with strong education/teacher-training roots.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Universitas Negeri Surabaya's main competitors in Education: Universitas Airlangga (81/100), Institut Teknologi Sepuluh Nopember (81/100), Universitas Gadjah Mada (86/100), Universitas Indonesia (58/100), Universitas Negeri Malang (78/100).
Sources: Brand Analyzer scan
Universitas Negeri Surabaya has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 4, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Universitas Negeri Surabaya was founded in 1964. Universitas Negeri Surabaya operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Universitas Negeri Surabaya scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Universitas Negeri Surabaya (Unesa) is a national state university located in East Java, Indonesia. Founded in 1964, it operates under Indonesia's Ministry of Higher Education, Science, and Technology and provides higher education across multiple academic disciplines.
Universitas Negeri Surabaya can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Universitas Negeri Surabaya is owned by or part of Ministry of Higher Education, Science, and Technology. Universitas Negeri Surabaya operates in the Education category.
Sources: Wikidata
Unesa is known for being a leading state university in Indonesia recognized in international rankings such as QS Asia and THE World University Rankings, with an emphasis on academic excellence, research innovation, and sustainable development.
Unesa serves prospective and current university students, faculty members, researchers, and the broader academic community in Indonesia and beyond who seek higher education and research opportunities.
Universitas Negeri Surabaya scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Universitas Negeri Surabaya has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (4/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #42,957 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Universitas Negeri Surabaya from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Universitas Negeri Surabaya: Umuzi (79/100), Uganda Martyrs University (79/100), Unesp - Universidade Estadual Paulista (79/100), Università Bocconi (79/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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