Unggul dan Islami
Universitas Muhammadiyah Yogyakarta (UMY) (umy.ac.id) scores 64 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, Non-profit brands, in the 13th percentile of 36436 Education brands.
Universitas Muhammadiyah Yogyakarta (UMY) is a private Islamic university located in Yogyakarta, Indonesia, founded in 1981. It provides higher education rooted in Islamic values, aiming to produce competent, ethical, and globally competitive graduates. UMY combines academic programs with character-building and community engagement, positioning itself as a leading Islamic university in Indonesia. Its audience includes prospective and current students, academics, and researchers both in Indonesia and internationally who seek education grounded in Islamic principles.
| Brand Name | Universitas Muhammadiyah Yogyakarta (UMY) |
|---|---|
| Domain | umy.ac.id |
| Industry | Education, Non-profit |
| Founded | 1981 |
| Headquarters | Yogyakarta, Indonesia |
| Main Competitors | Universitas Islam Indonesia (81/100), Universitas Gadjah Mada (86/100), Universitas Ahmad Dahlan (75/100), Universitas Muhammadiyah Surakarta, Universitas Islam Negeri Sunan Kalijaga (65/100), Universitas Muhammadiyah Malang |
Ranked #72,027 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To provide quality higher education rooted in Islamic values that produces competent, ethical, and globally competitive graduates." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Universitas Muhammadiyah Yogyakarta (UMY)?", Claude could identify the brand as of November 2026. Universitas Muhammadiyah Yogyakarta (UMY) is a private university in Yogyakarta, Indonesia, established in 1981 and affiliated with the Muhammadiyah Islamic organization, offering a wide range of undergraduate and postgraduate programs including medicine, law, engineering, and so Best known for Being one of the largest and most prominent Muhammadiyah-affiliated private universities in Indonesia, known for its International Program and strong reputation.
When asked "Best brands similar to Universitas Muhammadiyah Yogyakarta (UMY)?", Claude would recommend Universitas Muhammadiyah Yogyakarta (UMY) as of November 2026. It's a well-regarded private university in Indonesia and would naturally come up alongside other Muhammadiyah or private universities like Universitas Muhammadiyah Malang or Universitas Islam Indonesia when discussing top Indonesian higher education institutions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Universitas Muhammadiyah Yogyakarta (UMY)'s main competitors in Education: Universitas Islam Indonesia (81/100), Universitas Gadjah Mada (86/100), Universitas Ahmad Dahlan (75/100), Universitas Islam Negeri Sunan Kalijaga (65/100).
Sources: Brand Analyzer scan
Universitas Muhammadiyah Yogyakarta (UMY) has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 4, recommendation 47). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Universitas Muhammadiyah Yogyakarta (UMY) official site
Universitas Muhammadiyah Yogyakarta (UMY) was founded in 1981. Universitas Muhammadiyah Yogyakarta (UMY) operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Universitas Muhammadiyah Yogyakarta (UMY) scores 47/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Universitas Muhammadiyah Yogyakarta (UMY) official site
Universitas Muhammadiyah Yogyakarta (UMY) is a private Islamic higher education institution located in Yogyakarta, Indonesia, founded in 1981. It is affiliated with the Muhammadiyah organization and offers academic programs that integrate Islamic values with modern education.
Sources: Universitas Muhammadiyah Yogyakarta (UMY) official site
Universitas Muhammadiyah Yogyakarta (UMY) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Universitas Muhammadiyah Yogyakarta (UMY) official site
UMY is used by prospective and current university students, as well as academics and researchers, both within Indonesia and internationally, who are seeking higher education grounded in Islamic principles and values.
Sources: Universitas Muhammadiyah Yogyakarta (UMY) official site
Universitas Muhammadiyah Yogyakarta (UMY) scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Universitas Muhammadiyah Yogyakarta (UMY) has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (47/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #72,027 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Universitas Muhammadiyah Yogyakarta (UMY) from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Universitas Muhammadiyah Yogyakarta (UMY): Đại Học Y Dược TP. Hồ Chí Minh (UMP) (64/100), University of Mindanao (64/100), Debreceni Egyetem (64/100), European Astronomical Society (EAS) (64/100).
A step up - brands to learn from: 作业帮 (Zuoyebang) (71/100), Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100).
Category leader: Canva (97/100).
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