PTS Terbaik di Indonesia
Universitas Muhammadiyah Surakarta (ums.ac.id) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, in the 94th percentile of 36447 Education brands.
Universitas Muhammadiyah Surakarta (UMS) is a private university located in Surakarta, Central Java, Indonesia, founded in 1951. Affiliated with the Muhammadiyah organization, it offers a wide range of study programs and scholarship opportunities. UMS positions itself as the top private university in Indonesia, emphasizing research output, comprehensive campus facilities, and student-centered support services aimed at prospective and current students seeking accessible, quality higher education.
| Brand Name | Universitas Muhammadiyah Surakarta |
|---|---|
| Domain | ums.ac.id |
| Industry | Education |
| Founded | 1951 |
| Headquarters | Surakarta, Central Java, Indonesia |
| Parent Company / Owner | Muhammadiyah |
| Main Competitors | Universitas Muhammadiyah Yogyakarta (64/100), Universitas Islam Indonesia (81/100), Universitas Gadjah Mada (86/100), Universitas Sebelas Maret (77/100), Binus University (83/100), Telkom University (75/100) |
Moz Domain Authority 52/100 vs category average 45 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #50,216 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Universitas Muhammadiyah Surakarta has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Selamat datang di PTS terbaik di Indonesia" (Meta description: 7 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ID-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Vue.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Universitas Muhammadiyah Surakarta?", Claude could identify the brand as of November 2026. Universitas Muhammadiyah Surakarta (UMS) is a private university in Surakarta, Central Java, Indonesia, established and run under the Muhammadiyah Islamic organization, offering a wide range of undergraduate and graduate programs including medicine, engineering, economics, and ed Best known for Being one of the largest and most prominent Muhammadiyah-affiliated private universities in Indonesia.
When asked "Best brands similar to Universitas Muhammadiyah Surakarta?", Claude would recommend Universitas Muhammadiyah Surakarta as of November 2026. It's a well-known and respected private university in Indonesia, so it would come up naturally when discussing major Muhammadiyah or Indonesian private universities.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Universitas Muhammadiyah Surakarta's main competitors in Education: Universitas Muhammadiyah Yogyakarta (64/100), Universitas Islam Indonesia (81/100), Universitas Gadjah Mada (86/100), Universitas Sebelas Maret (77/100), Binus University (83/100).
Sources: Brand Analyzer scan
Universitas Muhammadiyah Surakarta has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 29, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Universitas Muhammadiyah Surakarta was founded in 1951. Universitas Muhammadiyah Surakarta operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Universitas Muhammadiyah Surakarta scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Universitas Muhammadiyah Surakarta (UMS) is a private university located in Surakarta, Central Java, Indonesia. Founded in 1951, it is affiliated with the Muhammadiyah organization and offers higher education across a range of academic disciplines. UMS describes itself as the top private university in Indonesia, emphasizing research output, campus facilities, and student support services.
Universitas Muhammadiyah Surakarta can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
UMS offers higher education services including a variety of study programs across academic disciplines, scholarship opportunities, and campus facilities that support student learning, research, and overall campus life.
UMS is known for being positioned as the top private university in Indonesia, with a strong reputation, notable research output, and comprehensive student support services, including scholarship programs.
UMS is used by prospective and current university students in Indonesia who are seeking quality higher education, scholarship opportunities, and a supportive campus environment.
Universitas Muhammadiyah Surakarta scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Universitas Muhammadiyah Surakarta has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (67/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #50,216 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Universitas Muhammadiyah Surakarta from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Universitas Muhammadiyah Surakarta: UMass Lowell (84/100), U'mista Cultural Society (84/100), UNA-USA (84/100), UNICEF Norge (84/100).
A step up - brands to learn from: Workaway (91/100), WETA (91/100).
Category leader: Canva (97/100).
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