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Undead Labs (undeadlabs.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Technology brands, in the 83rd percentile of 28943 Media & Entertainment brands.
Undead Labs LLC is an American video game development studio based in Seattle, Washington, founded in 2009. It is part of Xbox Game Studios and is best known for creating the State of Decay series, an open-world survival game franchise. The studio describes itself as a values-driven fellowship of developers focused on immersive survival-horror gaming experiences, targeting fans of zombie and survival genres as well as prospective game-development talent.
| Brand Name | Undead Labs |
|---|---|
| Domain | undeadlabs.com |
| Industry | Media & Entertainment, Technology |
| Founded | 2009 |
| Headquarters | Seattle |
| Parent Company / Owner | Xbox Game Studios |
| Main Competitors | Techland (82/100), Saber Interactive (85/100), Funcom (89/100), Facepunch Studios (75/100), Studio Wildcard (79/100), The Indie Stone (76/100) |
Moz Domain Authority 59/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,048,472 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Undead Labs has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Undead Labs LLC is an American video game developer based in Seattle, Washington." (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Squarespace.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Undead Labs's main competitors in Media & Entertainment: Techland (82/100), Saber Interactive (85/100), Funcom (89/100), Facepunch Studios (75/100), Studio Wildcard (79/100).
Sources: Brand Analyzer scan
Undead Labs is an American video game development company based in Seattle, Washington, founded in 2009. It operates as a subsidiary of Xbox Game Studios and is known for developing the State of Decay series of open-world survival games.
Sources: Undead Labs official site
Undead Labs has moderate AI-search visibility, scoring 57/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 40, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Undead Labs official site
Undead Labs was founded in 2009. Undead Labs operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Undead Labs is headquartered in Seattle. Undead Labs operates in the Media & Entertainment category.
Sources: Wikidata
Undead Labs' main product is the State of Decay video game series, which features open-world survival gameplay centered on zombie outbreaks, base-building, and resource management. The studio also develops related game content and updates for this franchise.
Sources: Undead Labs official site
Undead Labs develops video games, specializing in open-world survival game design. Its primary output is the State of Decay franchise, which combines zombie-survival gameplay with base-building and resource management mechanics.
Sources: Undead Labs official site
Undead Labs scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Undead Labs official site
Undead Labs is primarily known for creating the State of Decay series, a franchise of open-world zombie-survival video games that emphasize base-building, resource management, and community survival mechanics.
Sources: Undead Labs official site
Undead Labs can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Undead Labs official site
Undead Labs is owned by or part of Xbox Game Studios. Undead Labs operates in the Media & Entertainment category.
Sources: Wikidata
Undead Labs' games are used by video game players interested in survival and zombie-themed genres, particularly fans of open-world and base-building mechanics. Additionally, the studio appeals to prospective employees seeking a mission-driven, collaborative game development environment.
Sources: Undead Labs official site
Undead Labs scores 57/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Undead Labs has a limited AI-visibility profile at 57/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (40/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,048,472 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Undead Labs: UKClimbing (83/100), UGC (83/100), Undercover Tourist (83/100), Unibet (83/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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