Quality fabrics since 1975
United Notions (Moda Fabrics + Supplies) (unitednotions.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, E-commerce brands, Fashion & Apparel brands, in the 46th percentile of 25214 Manufacturing brands.
United Notions, operating as Moda Fabrics + Supplies, is a company that manufactures and distributes quilting fabrics, finished products, and sewing supplies. Founded in 1975, it operates under the Moda Fabrics and Moda Home + Gift brands, serving quilters, sewists, crafters, and fabric retailers. The company emphasizes consistent customer service and high-quality products, often collaborating with designers on fabric collections and patterns for the quilting and craft industry.
| Brand Name | United Notions (Moda Fabrics + Supplies) |
|---|---|
| Domain | unitednotions.com |
| Industry | Manufacturing, E-commerce |
| Founded | 1975 |
| Main Competitors | Robert Kaufman Fabrics (77/100), Riley Blake Designs (63/100), Andover Fabrics (67/100), Windham Fabrics (79/100), Free Spirit Fabrics (70/100), Art Gallery Fabrics (71/100), Hoffman California Fabrics |
Moz Domain Authority 45/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #2,861,041 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Moda Fabrics. Moda Home + Gift. United Notions. One company - one goal. Manufacturing and distributing the best fabrics, finished products and supplies in the industry. Moda Fabric…" (Meta description: 52 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is United Notions (Moda Fabrics + Supplies)?", Claude could identify the brand as of October 2026. United Notions is the North American distribution arm of Moda Fabrics, a well-known quilting and quilting cotton fabric manufacturer/distributor supplying fabric to independent quilt shops. Best known for Distributing Moda Fabrics quilting cottons and designer fabric lines to independent quilt shops across North America.
When asked "Best brands similar to United Notions (Moda Fabrics + Supplies)?", Claude would recommend United Notions (Moda Fabrics + Supplies) as of October 2026. Moda is one of the most respected names in quilting cotton fabrics, so United Notions would naturally come up when discussing top fabric suppliers for the quilting and crafting industry.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
United Notions (Moda Fabrics + Supplies)'s main competitors in Manufacturing: Robert Kaufman Fabrics (77/100), Riley Blake Designs (63/100), Andover Fabrics (67/100), Windham Fabrics (79/100), Free Spirit Fabrics (70/100).
Sources: Brand Analyzer scan
United Notions (Moda Fabrics + Supplies) has low AI-search visibility, scoring 16/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 19, recommendation 41). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: United Notions (Moda Fabrics + Supplies) official site
United Notions offers quilting fabrics, finished fabric products, sewing patterns, and craft supplies through its Moda Fabrics and Moda Home + Gift lines, catering to the quilting and sewing industry.
Sources: United Notions (Moda Fabrics + Supplies) official site
United Notions (Moda Fabrics + Supplies) scores 41/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: United Notions (Moda Fabrics + Supplies) official site
United Notions is a fabric manufacturing and distribution company, operating primarily under the Moda Fabrics and Moda Home + Gift brand names, that has been in business since 1975.
Sources: United Notions (Moda Fabrics + Supplies) official site
United Notions (Moda Fabrics + Supplies) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: United Notions (Moda Fabrics + Supplies) official site
United Notions' products are used by quilters, sewists, crafters, and fabric retailers who seek high-quality fabrics, patterns, and sewing supplies for quilting and craft projects.
Sources: United Notions (Moda Fabrics + Supplies) official site
United Notions is known for its Moda Fabrics brand, which offers quilting fabrics and designer collaborations, as well as consistent product quality and customer service dating back to 1975.
Sources: United Notions (Moda Fabrics + Supplies) official site
United Notions (Moda Fabrics + Supplies) scores 16/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
United Notions (Moda Fabrics + Supplies) has a weak AI-visibility profile at 16/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (41/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #2,861,041 (Tranco), a Moz Domain Authority of 45/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify United Notions (Moda Fabrics + Supplies) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to United Notions (Moda Fabrics + Supplies): United Abrasives/SAIT (75/100), Unique Industries (75/100), Unity Homes (75/100), UOP (Honeywell UOP) (75/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
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