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Uno-X Mobility (unox.dk) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Energy & Utilities brands, Automotive brands, in the 80th percentile of 7844 Energy & Utilities brands.
Uno-X Mobility is an energy and fuel company headquartered in Oslo, founded in 2017, and owned by Reitan Retail. Operating in Denmark under brands such as Uno-X, Uno-X Erhverv, Uno-X Landbrug and Uno-X Fyringsolie, it supplies fuel and energy solutions to private motorists, businesses, farms and heating-oil customers. The company positions itself as a versatile energy provider covering both consumer and commercial mobility needs. The brand is also associated with a professional Norwegian men's cycling team established in 2017.
| Brand Name | Uno-X Mobility |
|---|---|
| Domain | unox.dk |
| Industry | Energy & Utilities, Automotive |
| Founded | 2017 |
| Headquarters | Oslo |
| Parent Company / Owner | Reitan Retail |
| Main Competitors | Circle K (83/100), Shell (79/100), Q8 (78/100), OK a.m.b.a. (88/100), YX Energi (72/100) |
Moz Domain Authority 29/100 vs category average 39 / leader 92 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Uno-X Mobility består af Uno-X, Uno-X Erhverv, Uno-X Landbrug og Uno-X Fyringsolie." (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Uno-X Mobility?", Claude could identify the brand as of October 2026. Uno-X Mobility is a Scandinavian fuel and energy company, originally from Norway, known for its network of unmanned, self-service petrol stations offering lower prices, and it has expanded into Denmark and into EV charging infrastructure. Best known for Low-cost, unmanned self-service fuel stations in Norway and Denmark.
When asked "Best brands similar to Uno-X Mobility?", Claude would recommend Uno-X Mobility as of October 2026. It's a well-known budget fuel brand in the Nordic market and relevant when discussing fuel retailers or energy companies expanding into EV charging.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Uno-X Mobility's main competitors in Energy & Utilities: Circle K (83/100), Shell (79/100), Q8 (78/100), OK a.m.b.a. (88/100), YX Energi (72/100).
Sources: Brand Analyzer scan
Uno-X Mobility has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 22, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Uno-X Mobility official site
Uno-X Mobility was founded in 2017. Uno-X Mobility operates in the Energy & Utilities category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Uno-X Mobility is headquartered in Oslo. Uno-X Mobility operates in the Energy & Utilities category.
Sources: Wikidata
Uno-X Mobility offers fuel and energy products including petrol and diesel for private motorists (Uno-X), fuel and energy solutions for businesses (Uno-X Erhverv), fuel and energy products for agricultural use (Uno-X Landbrug), and heating oil (Uno-X Fyringsolie).
Sources: Uno-X Mobility official site
Uno-X Mobility delivers fuel and energy solutions to private individuals, businesses, farms and heating-oil customers in Denmark. It operates through dedicated brands tailored to each customer segment: Uno-X for private motorists, Uno-X Erhverv for businesses, Uno-X Landbrug for agricultural customers, and Uno-X Fyringsolie for heating oil.
Sources: Uno-X Mobility official site
Uno-X Mobility scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Uno-X Mobility official site
Uno-X Mobility is a Danish-Norwegian energy and fuel company founded in 2017 and owned by Reitan Retail, headquartered in Oslo. It supplies fuel, energy solutions and related products through specialized brands including Uno-X, Uno-X Erhverv, Uno-X Landbrug and Uno-X Fyringsolie.
Sources: Uno-X Mobility official site
Uno-X Mobility can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Uno-X Mobility official site
Uno-X Mobility is owned by or part of Reitan Retail. Uno-X Mobility operates in the Energy & Utilities category.
Sources: Wikidata
Uno-X Mobility's customers include private car drivers, commercial businesses, agricultural operations, and households or companies needing heating oil in Denmark.
Sources: Uno-X Mobility official site
Uno-X Mobility scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Uno-X Mobility has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (60/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 29/100 and thin schema.org structured data. In a live check, Claude could already identify Uno-X Mobility from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Uno-X Mobility: Univar Solutions (81/100), UNDO Carbon (81/100), UNTHA (81/100), Uponor (81/100).
A step up - brands to learn from: SUEZ (91/100), SLB (91/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.