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Untapped.gg (untapped.gg) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Technology brands, SaaS brands, in the 40th percentile of 33889 Media & Entertainment brands.
Untapped.gg is a deck tracker, stats, and analytics platform for Magic: The Gathering Arena. Created by the team behind Hearthstone Deck Tracker and HSReplay.net, it provides data-driven insights to help players of all skill levels-from casual gamers to professionals and content creators-track decks, analyze performance, and improve their gameplay within the MTG Arena ecosystem.
| Brand Name | Untapped.gg |
|---|---|
| Domain | untapped.gg |
| Industry | Media & Entertainment, Technology |
| Main Competitors | MTGGoldfish (76/100), 17Lands (70/100), AetherHub (76/100), Moxfield (74/100), Archidekt (73/100), MTGATool (69/100) |
Moz Domain Authority 40/100 vs category average 51 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Magic: The Gathering Arena Deck Tracker, Stats, and Analytics from the team behind Hearthstone Deck Tracker and HSReplay.net." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, og:title, og:description, og:image, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Untapped.gg?", Claude could identify the brand as of October 2026. Untapped.gg is a gaming companion app that provides post-game stats, performance tracking, and analytics for League of Legends players, and it later expanded to support Valorant as well. Best known for Its League of Legends stats tracking and performance analytics app used by millions of players.
When asked "Best brands similar to Untapped.gg?", Claude would recommend Untapped.gg as of October 2026. It's a well known name among gaming stat-tracking tools, so I'd mention it alongside apps like Blitz.gg or OP.GG for League of Legends players looking for performance insights.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Untapped.gg's main competitors in Media & Entertainment: MTGGoldfish (76/100), 17Lands (70/100), AetherHub (76/100), Moxfield (74/100), Archidekt (73/100).
Sources: Brand Analyzer scan
Untapped.gg offers a deck tracker, statistics tracking, and analytics tools specifically for Magic: The Gathering Arena. These tools are designed to give players data-driven insights into their decks and matches to help them improve their performance.
Sources: Untapped.gg official site
Untapped.gg is a deck tracker, statistics, and analytics platform designed for Magic: The Gathering Arena players. It is developed by the team that previously created Hearthstone Deck Tracker and HSReplay.net, applying similar data-driven approaches to the MTG Arena ecosystem.
Sources: Untapped.gg official site
Untapped.gg has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 49, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Untapped.gg official site
Untapped.gg tracks in-game data from Magic: The Gathering Arena matches and converts it into statistics and analytics. It helps players monitor their decks, review performance metrics, and gain insights intended to improve their gameplay and win rates.
Sources: Untapped.gg official site
Untapped.gg scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Untapped.gg official site
Untapped.gg is known for being a deck tracker and analytics tool for MTG Arena, built by the creators of the popular Hearthstone Deck Tracker and HSReplay.net platforms, bringing a similar data-driven approach to Magic: The Gathering's digital client.
Sources: Untapped.gg official site
Untapped.gg can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Untapped.gg official site
Untapped.gg is used by Magic: The Gathering Arena players across all skill levels, including casual and newer players, professional competitors, and content creators who seek data-driven insights to improve their gameplay.
Sources: Untapped.gg official site
Untapped.gg scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Untapped.gg has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 40/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Untapped.gg from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Untapped.gg: Unpacking (74/100), UnKnoWnCheaTs (74/100), UPPERCASE (74/100), U.S. Bank Stadium (74/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.