Keunggulan Akademik, Nilai Humanistik
Universitas Sanata Dharma (usd.ac.id) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Non-profit brands, in the 74th percentile of 36427 Education brands.
Universitas Sanata Dharma (USD) is a private university located in Yogyakarta, Indonesia, founded in 1955. It is categorized as an educational, non-profit institution that combines academic excellence with humanistic values grounded in universal Christian principles and the ideals of Pancasila. USD aims to produce graduates who are intellectually competent and possess humanistic character, integrating research, community service, and innovative learning to educate prospective students, academics, researchers, and the wider public seeking quality higher education in Indonesia.
| Brand Name | Universitas Sanata Dharma |
|---|---|
| Domain | usd.ac.id |
| Industry | Education, Non-profit |
| Founded | 1955 |
| Headquarters | Yogyakarta, Indonesia |
| Main Competitors | Universitas Gadjah Mada (86/100), Universitas Atma Jaya Yogyakarta, Universitas Kristen Duta Wacana, Universitas Islam Indonesia, Universitas Negeri Yogyakarta |
Ranked #193,574 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Universitas Sanata Dharma has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Universitas Sanata Dharma (USD) mendidik lulusan dengan keunggulan akademik dan nilai humanistik berlandaskan nilai Kristiani yang universal dan cita kemanusiaan terkandung dalam P…" (Meta description: 23 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on YouTube, Facebook, Instagram, GitHub; no detected presence on X (Twitter), LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Universitas Sanata Dharma?", Claude could identify the brand as of November 2026. Universitas Sanata Dharma is a private Catholic university located in Yogyakarta, Indonesia, founded and run by the Jesuit order (Society of Jesus). It offers a range of undergraduate and graduate programs, including education, humanities, economics, and engineering, and is known Best known for Being a leading Jesuit-run Catholic university in Indonesia known for teacher education and humanities programs.
When asked "Best brands similar to Universitas Sanata Dharma?", Claude would recommend Universitas Sanata Dharma as of November 2026. It's a well-regarded private university in Indonesia, especially for education and humanities, so it would be relevant if discussing notable Indonesian universities or Jesuit-affiliated institutions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Universitas Sanata Dharma has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 4, recommendation 47). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Universitas Sanata Dharma was founded in 1955. Universitas Sanata Dharma operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Universitas Sanata Dharma scores 47/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Universitas Sanata Dharma (USD) is a private university in Yogyakarta, Indonesia, founded in 1955. It operates as a non-profit educational institution that integrates academic excellence with humanistic values rooted in universal Christian principles and the ideals of Pancasila.
Universitas Sanata Dharma can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
USD is known for integrating academic excellence with humanistic and universal Christian values, aiming to produce graduates who are both intellectually competent and socially conscious, in line with the ideals of Pancasila. It positions itself as a university that blends research, community engagement, and value-based education.
USD serves prospective students seeking higher education, academics, researchers, and members of the general public interested in quality education grounded in humanistic and Christian values within Indonesia.
Universitas Sanata Dharma scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Universitas Sanata Dharma has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (4/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #193,574 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Universitas Sanata Dharma from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Universitas Sanata Dharma: USC Upstate (78/100), USC Trojans (78/100), USDF (78/100), University School (78/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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