Led by farmers, powered by partnership
USFRA (usfarmersandranchers.org) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Food & Beverage brands, Energy & Utilities brands, in the 44th percentile of 30274 Non-profit brands.
USFRA (U.S. Farmers & Ranchers in Action) is a U.S.-based non-profit organization founded in 1959 that works to elevate farmer voices, grow the scientific evidence of agriculture's potential, and turn conservation into economic opportunity for farmers. It serves as a bridge between farmers, ranchers, agricultural organizations, policymakers, and the broader food and sustainability sectors, advocating for agriculture's role in sustainability and conservation through partnerships and collaborative initiatives.
| Brand Name | USFRA |
|---|---|
| Domain | usfarmersandranchers.org |
| Industry | Non-profit, Food & Beverage |
| Founded | 1959 |
| Main Competitors | American Farm Bureau Federation (84/100), National Farmers Union (82/100), Field to Market: The Alliance for Sustainable Agriculture (70/100), Farm Foundation (65/100), Environmental Defense Fund (Agriculture Program) (87/100) |
Moz Domain Authority 40/100 vs category average 46 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "USFRA works to elevate farmer voices, grow the scientific evidence of agriculture's potential, and turn conservation into opportunity for farmers." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, YouTube; no detected presence on Facebook, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is USFRA?", Claude could identify the brand as of November 2026. USFRA stands for US Farmers and Ranchers in Action (formerly US Farmers and Ranchers Alliance), a nonprofit that works to build trust in the food and agriculture system by connecting farmers, ranchers, and food companies to address sustainability challenges collaboratively. Best known for Convening farmers, ranchers, and food industry stakeholders to advance sustainable agriculture and build public trust in the food system.
When asked "Best brands similar to USFRA?", Claude would recommend USFRA as of November 2026. It's a recognized player in agricultural sustainability and food system trust-building, so it would be relevant if someone asked about nonprofits working at the intersection of farming and sustainability.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
USFRA's main competitors in Non-profit: American Farm Bureau Federation (84/100), National Farmers Union (82/100), Field to Market: The Alliance for Sustainable Agriculture (70/100), Farm Foundation (65/100), Environmental Defense Fund (Agriculture Program) (87/100).
Sources: Brand Analyzer scan
USFRA has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 29, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: USFRA official site
USFRA was founded in 1959. USFRA operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
USFRA scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: USFRA official site
USFRA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: USFRA official site
USFRA is a U.S. non-profit organization, founded in 1959, that advocates on behalf of farmers and ranchers. It operates within the Food & Beverage, Energy & Utilities, and Non-profit sectors, working to amplify agricultural voices and connect farming practices to broader sustainability and conservation goals.
Sources: USFRA official site
USFRA works to elevate farmer voices, build scientific evidence around agriculture's potential to address sustainability challenges, and turn conservation practices into economic opportunities for farmers and ranchers. It fosters partnerships between agricultural producers, policymakers, and organizations across the food and sustainability sectors.
Sources: USFRA official site
USFRA scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
USFRA has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 40/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify USFRA from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to USFRA: United States Eventing Association (USEA) (73/100), U.S. Chamber Foundation (73/100), USHCC (United States Hispanic Chamber of Commerce) (73/100), United States Parachute Association (USPA) (73/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.