Vinbörsen Brand Score: 72/100 - Brand-Ready tier

Hitta prissänkta viner enkelt

Vinbörsen (vinborsen.se) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Food & Beverage brands, Media & Entertainment brands, in the 31st percentile of 28075 E-commerce brands.

AI Snapshot

Vinbörsen (vinborsen.se) is a Swedish online service that monitors the entire product range of Systembolaget, the Swedish state-owned alcohol retailer, to identify items currently sold at reduced prices. The site compiles these discounted wines and other beverages in one place, helping price-conscious consumers find good deals without having to search through Systembolaget's full catalog themselves. It positions itself as a guide for value-seeking adult consumers interested in affordably priced wines and drinks available at Systembolaget.

Key facts about Vinbörsen
Brand NameVinbörsen
Domainvinborsen.se
IndustryE-commerce, Food & Beverage
Main CompetitorsSystembolaget (78/100), Vinjakt, Vinbetyget (74/100), Prisjakt (81/100)

Evidence

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Vi håller koll på hela Systembolagets sortiment och ger dig alla produkter som just nu har ett nedsatt pris." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is SV-only, limiting citation in English-language AI answers.

Detected tech stack: Express, Cloudflare, Ghost, Angular.

Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Vinbörsen?

Live results from asking a general-purpose AI assistant about the brand, checked November 2026.

When asked "What is Vinbörsen?", Claude could not identify the brand as of November 2026. I don't genuinely recognize Vinbörsen, likely a Swedish wine marketplace or price-comparison site given the name, but it's too niche or has too thin a web presence in my training data for me to confirm details.

When asked "Best brands similar to Vinbörsen?", Claude would not surface Vinbörsen as of November 2026. I can't recommend it confidently since I don't have verified information about its offerings or reputation.

People Also Ask About Vinbörsen

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Vinbörsen's main competitors?

Vinbörsen's main competitors in E-commerce: Systembolaget (78/100), Vinbetyget (74/100), Prisjakt (81/100).

Sources: Brand Analyzer scan

Does ChatGPT recommend Vinbörsen?

Vinbörsen scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Vinbörsen official site

What products or services does Vinbörsen offer?

Vinbörsen offers a curated, continuously updated listing of products from Systembolaget's assortment that are currently sold at a reduced price, covering wines and other alcoholic beverages.

Sources: Vinbörsen official site

What is Vinbörsen?

Vinbörsen is a Swedish website that tracks Systembolaget's entire product assortment to highlight wines and other alcoholic beverages currently sold at reduced prices. It functions as a price-comparison and discovery tool for consumers who shop at Systembolaget, Sweden's government-owned retail monopoly for alcohol.

Sources: Vinbörsen official site

What does Vinbörsen do?

Vinbörsen continuously monitors Systembolaget's full product catalog and compiles a list of products that currently have a reduced price. By aggregating these discounted wines and drinks in one place, it allows users to quickly find price-reduced items without manually searching Systembolaget's website.

Sources: Vinbörsen official site

How can Vinbörsen improve its AI discoverability?

Vinbörsen can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Vinbörsen official site

What is Vinbörsen known for?

Vinbörsen is known for aggregating price-reduced products from Systembolaget's assortment, making it easier for consumers to spot discounted wines and other beverages. It serves as a specialized deal-finding resource focused exclusively on Systembolaget's offerings.

Sources: Vinbörsen official site

Who uses Vinbörsen?

Vinbörsen is used by adult Swedish consumers, aged 20 and older, who purchase alcoholic beverages from Systembolaget and are interested in finding wines and drinks that offer good value through reduced pricing.

Sources: Vinbörsen official site

Recommendations

AI visibility

Vinbörsen scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Vinbörsen has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check (November 2026), Claude could not identify Vinbörsen from memory, confirming the gaps above.

Visibility - 0/100

Trust - 39/100

Recommendation likelihood - 48/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Vinbörsen: VillMan Computers (72/100), ヴィレッジヴァンガード (Village Vanguard) (72/100), Vink Holdings (72/100), VINOS (72/100).

A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).

Category leader: DHL (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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