Discover the Art of Now
VOLTA (voltashow.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Other brands, in the 77th percentile of 36922 Media & Entertainment brands.
VOLTA is an international contemporary art fair founded in 2005, held annually in Basel, Switzerland and New York City. It provides a platform for art collectors, gallerists, and curators to discover emerging and cutting-edge artists through international galleries. Positioned as an alternative to larger fairs like Art Basel, VOLTA emphasizes an intimate, experimental environment that reflects contemporary cultural and artistic shifts.
| Brand Name | VOLTA |
|---|---|
| Domain | voltashow.com |
| Industry | Media & Entertainment, Other |
| Founded | 2005 |
| Main Competitors | Art Basel (86/100), Frieze (88/100), NADA (New Art Dealers Alliance) (68/100), Pulse Art Fair (70/100), SCOPE Art Show (72/100), The Armory Show (64/100), Art Miami |
Moz Domain Authority 52/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,336,647 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Discover the Art of Now at VOLTA Art Fair. VOLTA is an international contemporary art fair that takes place in Basel, Switzerland and New York City. Since 2005, the fair has been …" (Meta description: 60 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Squarespace.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is VOLTA?", Claude could not identify the brand as of October 2026. I don't recognize a company called VOLTA at voltashow.com in the Media & Entertainment space, which suggests it may be a smaller or newer venture without much presence in my training data.
When asked "Best brands similar to VOLTA?", Claude would not surface VOLTA as of October 2026. I can't recommend it since I don't have verified information about what it actually offers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
VOLTA's main competitors in Media & Entertainment: Art Basel (86/100), Frieze (88/100), NADA (New Art Dealers Alliance) (68/100), Pulse Art Fair (70/100), SCOPE Art Show (72/100).
Sources: Brand Analyzer scan
VOLTA is an international contemporary art fair that has taken place since 2005 in Basel, Switzerland and New York City. It focuses on showcasing emerging and cutting-edge contemporary artists through participating international galleries, offering a more intimate and experimental alternative to larger art fairs.
Sources: VOLTA official site
VOLTA has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 43, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: VOLTA official site
VOLTA offers art fair events held annually in Basel and New York, where international galleries exhibit and sell contemporary artworks. The fair provides a platform for direct interaction between galleries and collectors, curators, and enthusiasts interested in emerging art.
Sources: VOLTA official site
VOLTA organizes contemporary art fairs in Basel and New York where international galleries exhibit works by emerging and contemporary artists. It creates a curated environment that allows collectors, curators, and gallerists to discover new artistic talent and acquire works that reflect current global artistic trends.
Sources: VOLTA official site
VOLTA scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: VOLTA official site
VOLTA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: VOLTA official site
VOLTA is used by art collectors, gallerists, curators, and art enthusiasts who are interested in discovering and acquiring works by emerging and contemporary artists from international galleries.
Sources: VOLTA official site
VOLTA is known for being an alternative, boutique art fair that highlights emerging and cutting-edge artists, often positioned alongside larger fairs such as Art Basel. It is recognized for its intimate scale and focus on discovery rather than established blue-chip art.
Sources: VOLTA official site
VOLTA scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
VOLTA has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,336,647 (Tranco) and a Moz Domain Authority of 52/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify VOLTA from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to VOLTA: Voice Crafters (81/100), VladTV (81/100), VOX (81/100), VSquare (81/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.