Together in Motion
Wasatch Adaptive Sports (wasatchadaptivesports.org) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Sports & Fitness brands, in the 49th percentile of 29125 Non-profit brands.
Wasatch Adaptive Sports is a nonprofit organization based in Cottonwood Heights, Utah, founded in 1977. It provides adaptive outdoor recreation programs designed to help people with physical, cognitive, or developmental disabilities improve their physical, mental, and social well-being. The organization serves individuals with disabilities, their families, volunteers, and supporters, aiming to make outdoor sports accessible and to foster freedom, community, and personal growth through adaptive recreation.
| Brand Name | Wasatch Adaptive Sports |
|---|---|
| Domain | wasatchadaptivesports.org |
| Industry | Non-profit, Sports & Fitness |
| Founded | 1977 |
| Headquarters | Cottonwood Heights, United States |
| Main Competitors | National Ability Center (75/100), Adaptive Adventures (67/100), Disabled Sports USA (Move United) (81/100), Adaptive Action Sports, Breckenridge Outdoor Education Center (73/100) |
Moz Domain Authority 35/100 vs category average 46 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Wasatch Adaptive Sports empowers people with disabilities to improve their mental and physical well-being through outdoor recreation." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, YouTube; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Wasatch Adaptive Sports?", Claude could identify the brand as of November 2026. Wasatch Adaptive Sports is a Utah-based nonprofit that provides adaptive recreation programs, most notably adaptive skiing and snowboarding at Snowbird Resort, along with warm-weather activities like biking and paddling, for people with physical, cognitive, and visual disabilitie Best known for Adaptive skiing and snowboarding lessons for people with disabilities at Snowbird Resort in Utah.
When asked "Best brands similar to Wasatch Adaptive Sports?", Claude would recommend Wasatch Adaptive Sports as of November 2026. It's a well-regarded, established adaptive sports nonprofit in the Utah ski community, so it would be a natural mention alongside similar organizations like the National Ability Center.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Wasatch Adaptive Sports's main competitors in Non-profit: National Ability Center (75/100), Adaptive Adventures (67/100), Disabled Sports USA (Move United) (81/100), Breckenridge Outdoor Education Center (73/100).
Sources: Brand Analyzer scan
Wasatch Adaptive Sports is a nonprofit organization based in Cottonwood Heights, Utah, founded in 1977. It is dedicated to making outdoor recreation accessible to people with disabilities, helping them improve their physical, mental, and social well-being through adaptive sports programs.
Wasatch Adaptive Sports has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 48, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Wasatch Adaptive Sports was founded in 1977. Wasatch Adaptive Sports operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Wasatch Adaptive Sports scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Wasatch Adaptive Sports can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Wasatch Adaptive Sports offers adaptive outdoor recreation programs and services tailored to people with physical, cognitive, or developmental disabilities. These programs are designed to provide access to outdoor sports in a way that supports personal growth, community engagement, and improved well-being.
Wasatch Adaptive Sports serves individuals with physical, cognitive, or developmental disabilities, as well as their families. Volunteers and supporters also engage with the organization to help deliver its adaptive outdoor recreation programs.
Wasatch Adaptive Sports is known for its long-standing commitment, since 1977, to providing adaptive outdoor recreation opportunities for people with disabilities in the Cottonwood Heights, Utah area, helping them experience freedom and community through sports.
Wasatch Adaptive Sports scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Wasatch Adaptive Sports has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (48/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 35/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Wasatch Adaptive Sports from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Wasatch Adaptive Sports: Wandsworth Borough Council (74/100), Walk San Francisco (74/100), The Washington Ballet (74/100), The Watermill Center (74/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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