Fragrance Oils Made With Passion
Wellington Fragrance (wellingtonfragrance.com) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, Other brands, in the 32nd percentile of 21931 E-commerce brands.
Wellington Fragrance is an e-commerce supplier of fragrance oils and essential oils for crafters, with more than 30 years of stated expertise in the industry. The company positions itself as an all-inclusive online shop serving soap makers, candle makers (chandlers), and aromatherapy practitioners. Its stated mission is to deliver high-quality fragrance and essential oils at competitive pricing, combining long-standing industry experience with a focus on customer needs within the crafting community.
| Brand Name | Wellington Fragrance |
|---|---|
| Domain | wellingtonfragrance.com |
| Industry | E-commerce, Manufacturing |
| Main Competitors | Natures Garden (83/100), CandleScience (81/100), Bramble Berry (78/100), Wholesale Supplies Plus (79/100), The Flaming Candle (77/100), Lone Star Candle Supply (71/100) |
Moz Domain Authority 30/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #531,955 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Wellington Fragrance has over 30 years of expertise in delivering superior fragrance oils & essential oils at competitive pricing. Whether you’re a soaper, chandler or aromathe…" (Meta description: 43 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on X (Twitter), Instagram; no detected presence on Facebook, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Wellington Fragrance?", Claude could identify the brand as of October 2026. Wellington Fragrance is an e-commerce company that sells perfume and cologne oils marketed as affordable impressions of popular designer fragrances, along with body lotions and other scented products. Best known for selling budget-friendly perfume oil 'impressions' of designer colognes and perfumes.
When asked "Best brands similar to Wellington Fragrance?", Claude would recommend Wellington Fragrance as of October 2026. It's a known option in the discount fragrance dupe market, so I'd mention it alongside other impression perfume brands if someone asked about affordable fragrance alternatives.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Wellington Fragrance's main competitors in E-commerce: Natures Garden (83/100), CandleScience (81/100), Bramble Berry (78/100), Wholesale Supplies Plus (79/100), The Flaming Candle (77/100).
Sources: Brand Analyzer scan
Wellington Fragrance has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 58, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Wellington Fragrance official site
Wellington Fragrance offers fragrance oils and essential oils intended for use in candle making, soap making, and aromatherapy. The company markets itself as an all-inclusive online shop for these crafting supplies.
Sources: Wellington Fragrance official site
Wellington Fragrance scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Wellington Fragrance official site
Wellington Fragrance is an online retailer specializing in fragrance oils and essential oils for crafting purposes, serving customers such as soap makers, candle makers, and aromatherapy enthusiasts. The company states it has over 30 years of expertise in the fragrance and essential oil industry.
Sources: Wellington Fragrance official site
Wellington Fragrance sells fragrance oils and essential oils used in crafting products such as candles, soaps, and aromatherapy items. It operates as an online shop providing these oils at competitive pricing to crafters and small-scale producers.
Sources: Wellington Fragrance official site
Wellington Fragrance can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Wellington Fragrance official site
Wellington Fragrance is used by candle makers, soap makers, and aromatherapy enthusiasts who require fragrance oils and essential oils for their crafting projects.
Sources: Wellington Fragrance official site
Wellington Fragrance is known for offering a wide range of fragrance and essential oils tailored to crafters, including soapers, chandlers, and aromatherapy practitioners, backed by what the company describes as over 30 years of industry expertise.
Sources: Wellington Fragrance official site
Wellington Fragrance scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Wellington Fragrance has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (58/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #531,955 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 30/100. In a live check, Claude could already identify Wellington Fragrance from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Wellington Fragrance: GoDaddy (73/100), WebSavvy (73/100), Wessex Mill (73/100), Wholesale Cabinets (73/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.