Everyone's Listening
Westwood One (westwoodone.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Sports & Fitness brands, in the 77th percentile of 35793 Media & Entertainment brands.
Westwood One is an American radio network and the national-facing arm of Cumulus Media, based in New York City. It has operated under this name since 2013, though founded in 2006. The network distributes nationally syndicated sports, news, and entertainment audio content, including NFL and NCAA broadcasts, the Masters, US Soccer, and AP News, to more than 7,800 affiliated radio stations across the United States.
| Brand Name | Westwood One |
|---|---|
| Domain | westwoodone.com |
| Industry | Media & Entertainment, Sports & Fitness |
| Founded | 2006 |
| Headquarters | New York City |
| Parent Company / Owner | Cumulus Media |
| Main Competitors | iHeartMedia (72/100), Audacy, NBC Sports Radio (87/100), ESPN Radio (88/100), Compass Media Networks, Premiere Networks |
Ranked #291,035 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Westwood One has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Westwood One, the national-facing arm of Cumulus Media, offers iconic, nationally syndicated sports, news, and entertainment content." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), LinkedIn, Instagram; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Westwood One?", Claude could identify the brand as of October 2026. Westwood One is one of the largest audio networks in the US, producing and distributing radio programming, news, sports broadcasts, and advertising across thousands of affiliate stations. It's part of Cumulus Media and is known for syndicating shows, live sports coverage like NFL Best known for Syndicated radio network distributing news, sports, and talk programming to thousands of affiliate stations nationwide.
When asked "Best brands similar to Westwood One?", Claude would recommend Westwood One as of October 2026. It's a major, well-established name in radio syndication and audio advertising, so it would naturally come up alongside companies like iHeartMedia or Cumulus Media.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Westwood One's main competitors in Media & Entertainment: iHeartMedia (72/100), NBC Sports Radio (87/100), ESPN Radio (88/100).
Sources: Brand Analyzer scan
Westwood One offers nationally syndicated audio programming across sports, news, and entertainment categories. This includes broadcast rights and content for the NFL and NCAA, the Masters golf tournament, US Soccer, and AP News, distributed to affiliated radio stations throughout the United States.
Sources: Westwood One official site
Westwood One is an American radio network that serves as the national-facing arm of Cumulus Media. It has operated under the Westwood One name since 2013 and is headquartered in New York City.
Sources: Westwood One official site
Westwood One has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 37, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Westwood One official site
Westwood One was founded in 2006. Westwood One operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Westwood One is headquartered in New York City. Westwood One operates in the Media & Entertainment category.
Sources: Wikidata
Westwood One produces and distributes nationally syndicated sports, news, and entertainment audio content to a network of more than 7,800 affiliated radio stations across the United States. Its programming includes major sports broadcasts such as the NFL, NCAA events, the Masters, and US Soccer, as well as AP News content.
Sources: Westwood One official site
Westwood One scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Westwood One official site
Westwood One is known for distributing iconic, nationally syndicated audio content, including NFL and NCAA sports broadcasts, the Masters golf tournament, US Soccer, and AP News, to thousands of affiliated radio stations nationwide.
Sources: Westwood One official site
Westwood One can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Westwood One official site
Westwood One is prominent due to its large-scale distribution network of more than 7,800 affiliated radio stations and its role as the exclusive or primary broadcaster of major sports and news content, including the NFL, NCAA, the Masters, US Soccer, and AP News, reaching audiences nationwide.
Sources: Westwood One official site
Westwood One's content is used by radio affiliates that broadcast its programming, advertisers seeking to reach national audiences through sports, news, and entertainment content, and listeners nationwide who tune in to its syndicated programming on local radio stations.
Sources: Westwood One official site
Westwood One scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Westwood One has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #291,035 (Tranco). In a live check, Claude could already identify Westwood One from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Westwood One: Tourism Western Australia (81/100), Wembley Stadium (81/100), WET (81/100), WFMU (81/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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