Louisville news and weather, live and on demand
WHAS11 (whas11.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 83rd percentile of 31714 Media & Entertainment brands.
WHAS11 is a local media outlet serving Louisville, Kentucky, and the broader Kentuckiana region, including Southern Indiana. It provides breaking news, weather updates, traffic information, and investigative journalism. The outlet focuses on community storytelling and live coverage tailored to its regional audience, positioning itself as a trusted local news source for the area.
| Brand Name | WHAS11 |
|---|---|
| Domain | whas11.com |
| Industry | Media & Entertainment |
| Headquarters | Louisville, Kentucky |
| Main Competitors | WLKY (83/100), WAVE 3 News (86/100), WDRB (79/100), Courier Journal (86/100), Spectrum News 1 Kentucky (64/100) |
Moz Domain Authority 66/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #53,184 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "WHAS11 (Louisville) is your source for breaking news, Kentucky weather, traffic, and live coverage in Louisville and across Kentuckiana. Get the latest updat..." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on YouTube, X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is WHAS11?", Claude could identify the brand as of October 2026. WHAS11 is the TEGNA-owned ABC affiliate television station serving Louisville, Kentucky, broadcasting local news, weather, and sports coverage. It operates whas11.com as its digital news platform for the greater Louisville and Kentuckiana region. Best known for Being Louisville's longtime ABC-affiliated local news station.
When asked "Best brands similar to WHAS11?", Claude would recommend WHAS11 as of October 2026. It's a well established local news source, so I'd mention it if someone asked about trusted local media outlets in the Louisville area.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
WHAS11's main competitors in Media & Entertainment: WLKY (83/100), WAVE 3 News (86/100), WDRB (79/100), Courier Journal (86/100), Spectrum News 1 Kentucky (64/100).
Sources: Brand Analyzer scan
WHAS11 has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 56, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: WHAS11 official site
WHAS11 offers local news coverage, severe weather forecasting and alerts, traffic updates, investigative reporting, and community-focused storytelling for the Louisville and Kentuckiana region.
Sources: WHAS11 official site
WHAS11 scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: WHAS11 official site
WHAS11 is a local media and news organization based in Louisville, Kentucky, that covers breaking news, weather, and community events for the Louisville and Kentuckiana region, which includes Southern Indiana.
Sources: WHAS11 official site
WHAS11 delivers breaking news, severe weather alerts, traffic updates, and investigative reporting to residents of Louisville and the surrounding Kentuckiana area. It provides live coverage of local events and community stories relevant to its regional audience.
Sources: WHAS11 official site
WHAS11 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: WHAS11 official site
WHAS11 is used by residents of Louisville, Southern Indiana, and the broader Kentuckiana region who seek local news, weather updates, traffic information, and community stories relevant to their area.
Sources: WHAS11 official site
WHAS11 is known for its local breaking news coverage, severe weather alerts, and investigative journalism focused on Louisville and the Kentuckiana region, including Southern Indiana.
Sources: WHAS11 official site
WHAS11 scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
WHAS11 has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #53,184 (Tranco), a Moz Domain Authority of 66/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify WHAS11 from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to WHAS11: WFYI (83/100), We Rave You (83/100), What to Expect (83/100), News10NBC - WHEC.com (83/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.