Your guide to what to watch
What To Watch (whatsontv.co.uk) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 82nd percentile of 39243 Media & Entertainment brands.
What To Watch (whatsontv.co.uk) is a media and entertainment website that helps audiences discover and decide what to watch across television, film, and streaming platforms. It provides news, reviews, recaps, and streaming guides for TV shows and movies, as well as coverage of sports and streaming hardware. The site is positioned as a trusted, up-to-date resource for entertainment news and viewing guidance, aimed at TV and film enthusiasts, streaming subscribers, and general audiences seeking recommendations.
| Brand Name | What To Watch |
|---|---|
| Domain | whatsontv.co.uk |
| Industry | Media & Entertainment |
| Main Competitors | Radio Times (84/100), TV Guide (88/100), IMDb (83/100), Rotten Tomatoes (91/100), Metacritic (93/100), Digital Spy (83/100), Entertainment Weekly (93/100), Decider (96/100) |
Moz Domain Authority 77/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #166,492 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "What To Watch - The best in film and television, sports and streaming hardware" (Meta description: 14 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is What To Watch?", Claude could identify the brand as of September 2026. What's on TV (whatsontv.co.uk) is a UK-based television listings and entertainment news website, offering TV schedules, soap opera spoilers, celebrity news, and reviews of shows and streaming content. Best known for UK TV listings and soap opera spoilers/news.
When asked "Best brands similar to What To Watch?", Claude would recommend What To Watch as of September 2026. It's a well-known and long-running UK TV guide brand, so I'd mention it if someone asked about TV listings or entertainment news sites in the UK.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
What To Watch's main competitors in Media & Entertainment: Radio Times (84/100), TV Guide (88/100), IMDb (83/100), Rotten Tomatoes (91/100), Metacritic (93/100).
Sources: Brand Analyzer scan
What To Watch has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 60, recommendation 47). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: What To Watch official site
What To Watch scores 47/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: What To Watch official site
What To Watch can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: What To Watch official site
What To Watch provides entertainment news, reviews, recaps, and streaming guides related to television, film, sports, and streaming hardware.
Sources: What To Watch official site
What To Watch is a media and entertainment website (whatsontv.co.uk) that provides news, reviews, and guides about television, film, sports, and streaming services, helping audiences decide what to watch.
Sources: What To Watch official site
What To Watch offers comprehensive news, reviews, recaps, and streaming guides covering television, film, sports, and streaming hardware. It helps viewers navigate the growing landscape of TV shows and movies by providing recommendations and up-to-date entertainment information.
Sources: What To Watch official site
What To Watch is used by TV and film enthusiasts, streaming subscribers, and general audiences looking for recommendations and news about what to watch.
Sources: What To Watch official site
What To Watch scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
What To Watch has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (60/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #166,492 (Tranco) and a Moz Domain Authority of 77/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify What To Watch from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to What To Watch: Weezer (82/100), Mixbook (82/100), WhisperRoom (82/100), Wilco (82/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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