World Institute on Disability Brand Score: 77/100 - Brand-Ready tier

Solutions for the Whole Community

World Institute on Disability (wid.org) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Government brands, in the 53rd percentile of 12473 Non-profit brands.

AI Snapshot

World Institute on Disability (WID) is a non-profit organization founded in 1983 and headquartered in Berkeley, United States. It is a disability-led organization that advocates for the rights and opportunities of people with disabilities worldwide. WID provides consulting, training, and technical assistance to businesses, governments, and organizations, and offers emergency response support, drawing on the lived experience of people with disabilities to inform policy, systems, and services.

Key facts about World Institute on Disability
Brand NameWorld Institute on Disability
Domainwid.org
IndustryNon-profit, Education
Founded1983
HeadquartersBerkeley
Main CompetitorsDisability Rights Education and Defense Fund (77/100), National Organization on Disability (83/100), American Association of People with Disabilities (77/100), Disability:IN (76/100), United Spinal Association, RespectAbility (83/100)

Evidence

Moz Domain Authority 50/100 vs category average 50 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #612,690 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "A non-profit organization founded in 1983 advocates for the rights and opportunities of disabled people globally. We offer consulting, training, and technical assistance services t…" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: PHP, WordPress, Ghost, React.

Social footprint: verified profiles on YouTube, Facebook, X (Twitter), Instagram, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know World Institute on Disability?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is World Institute on Disability?", Claude could identify the brand as of October 2026. The World Institute on Disability is a nonprofit based in Berkeley, California, founded in 1983 by disability rights leaders Ed Roberts, Judy Heumann, and Joan Leon. It conducts research, policy analysis, and advocacy on disability issues, including employment, independent living Best known for Being a pioneering disability rights research and advocacy organization co-founded by Ed Roberts and Judy Heumann.

When asked "Best brands similar to World Institute on Disability?", Claude would recommend World Institute on Disability as of October 2026. It's a well-respected and historically significant organization in the disability rights movement, so it's worth mentioning alongside similar advocacy and policy nonprofits.

People Also Ask About World Institute on Disability

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are World Institute on Disability's main competitors?

World Institute on Disability's main competitors in Non-profit: Disability Rights Education and Defense Fund (77/100), National Organization on Disability (83/100), American Association of People with Disabilities (77/100), Disability:IN (76/100), RespectAbility (83/100).

Sources: Brand Analyzer scan

What products or services does World Institute on Disability offer?

WID offers consulting, training, and technical assistance services related to disability rights and inclusion for businesses, governments, and organizations. It also provides emergency response support for disability-related needs.

Sources: World Institute on Disability official site

What is World Institute on Disability?

World Institute on Disability (WID) is a non-profit organization founded in 1983 and based in Berkeley, United States. It is a disability-led organization dedicated to advancing the rights and opportunities of people with disabilities globally.

Sources: World Institute on Disability official site

When was World Institute on Disability founded?

World Institute on Disability was founded in 1983. World Institute on Disability operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is World Institute on Disability headquartered?

World Institute on Disability is headquartered in Berkeley. World Institute on Disability operates in the Non-profit category.

Sources: Wikidata

Does ChatGPT recommend World Institute on Disability?

World Institute on Disability scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.

Sources: World Institute on Disability official site

How can World Institute on Disability improve its AI discoverability?

World Institute on Disability can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: World Institute on Disability official site

Who uses World Institute on Disability?

WID's services are used by people with disabilities globally, as well as businesses, governments, and organizations seeking consulting, training, and emergency response support for disability inclusion.

Sources: World Institute on Disability official site

What is World Institute on Disability known for?

WID is known for being a disability-led non-profit organization founded in 1983 that uses the lived experience of people with disabilities to shape policies, systems, tools, and services, and for providing consulting and training on disability inclusion to businesses and governments.

Sources: World Institute on Disability official site

Recommendations

AI visibility

World Institute on Disability scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

World Institute on Disability has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (57/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #612,690 (Tranco) and a Moz Domain Authority of 50/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify World Institute on Disability from memory (October 2026) - a sign these signals are paying off.

Visibility - 26/100

Trust - 57/100

Recommendation likelihood - 53/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to World Institute on Disability: Whatcom Museum (77/100), WFUV (77/100), WineAmerica (77/100), Winston's Wish (77/100).

A step up - brands to learn from: Youth Villages (81/100), Youth Ki Awaaz (81/100).

Category leader: Change.org (97/100).

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