Community Inspired Storytelling
WKBW (wkbw.com) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 95th percentile of 26020 Media & Entertainment brands.
WKBW is an ABC-affiliated television station licensed to Buffalo, New York, serving the Buffalo and Western New York region, including Niagara County, Niagara Falls, Erie County, and parts of the southern tier. Founded in 1958, it is owned by the E. W. Scripps Company and operates under the branding "7 News." The station provides local news, weather, and community-focused storytelling to residents of its coverage area.
| Brand Name | WKBW |
|---|---|
| Domain | wkbw.com |
| Industry | Media & Entertainment |
| Founded | 1958 |
| Headquarters | Buffalo |
| Parent Company / Owner | E. W. Scripps Company |
| Main Competitors | WGRZ (89/100), WIVB (76/100), WUTV (Fox Buffalo), Spectrum News Buffalo (70/100) |
Moz Domain Authority 76/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #54,932 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
WKBW has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "7 News is your source for news and weather in Buffalo and Western New York. Keep up-to-date on your neighborhood with local news from WKBW. Covers metro Buffalo, Niagara County, Ni…" (Meta description: 46 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is WKBW?", Claude could identify the brand as of October 2026. WKBW is a television station in Buffalo, New York, broadcasting as an ABC affiliate and owned by the E.W. Scripps Company. It's known for local news, weather, and investigative reporting in the Buffalo market under the branding '7 Eyewitness News'. Best known for Being Buffalo's ABC affiliate and longtime local news station '7 Eyewitness News'.
When asked "Best brands similar to WKBW?", Claude would recommend WKBW as of October 2026. It's a well-established local news brand, so it would come up naturally if discussing Buffalo-area media or ABC affiliate stations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
WKBW's main competitors in Media & Entertainment: WGRZ (89/100), WIVB (76/100), Spectrum News Buffalo (70/100).
Sources: Brand Analyzer scan
WKBW is an ABC television affiliate licensed to Buffalo, New York, branded on-air as '7 News.' It has been broadcasting since 1958 and is owned by the E. W. Scripps Company.
Sources: WKBW official site
WKBW has moderate AI-search visibility, scoring 65/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 59, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: WKBW official site
WKBW was founded in 1958. WKBW operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
WKBW is headquartered in Buffalo. WKBW operates in the Media & Entertainment category.
Sources: Wikidata
WKBW produces and broadcasts local news, weather, and community-focused programming for the Buffalo and Western New York region, covering metro Buffalo, Niagara County, Niagara Falls, Erie County, and parts of the southern tier of Upstate New York.
Sources: WKBW official site
WKBW offers local news coverage, weather forecasting, and community-focused storytelling, delivered through television broadcasts and its website, wkbw.com, serving the Buffalo and Western New York area.
Sources: WKBW official site
WKBW scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: WKBW official site
WKBW can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: WKBW official site
WKBW's audience consists of residents and community members in Buffalo, Niagara County, Niagara Falls, Erie County, and the southern tier of Western and Upstate New York who seek local news and weather updates.
Sources: WKBW official site
WKBW is known for being a long-established local news source in Buffalo, providing community-driven journalism and localized weather reporting as the ABC affiliate for Western New York since 1958.
Sources: WKBW official site
WKBW is owned by or part of E. W. Scripps Company. WKBW operates in the Media & Entertainment category.
Sources: Wikidata
WKBW scores 65/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
WKBW has a moderate AI-visibility profile at 65/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is trust (59/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #54,932 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify WKBW from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to WKBW: WizKids (88/100), Winnipeg Free Press (88/100), WLOX (88/100), Wooga (88/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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