Your Local News Source
News 19 WLTX (wltx.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 79th percentile of 29122 Media & Entertainment brands.
News 19 WLTX is a CBS television affiliate serving Columbia, South Carolina, and the surrounding Midlands region. Founded in 1953 and headquartered in Columbia, it provides local news, weather, and community coverage, including breaking news and trial updates. The station positions itself as a trusted source of timely and accurate information for residents of the Midlands area.
| Brand Name | News 19 WLTX |
|---|---|
| Domain | wltx.com |
| Industry | Media & Entertainment |
| Founded | 1953 |
| Headquarters | Columbia |
| Main Competitors | WIS-TV (89/100), WACH FOX, ABC Columbia (WOLO-TV) (81/100), The State (88/100) |
Moz Domain Authority 74/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #62,736 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Share your videos with friends, family, and the world" (Meta description: 9 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), + Microdata, og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is News 19 WLTX?", Claude could identify the brand as of October 2026. WLTX is a CBS-affiliated television station based in Columbia, South Carolina, broadcasting local news, weather, and sports coverage under the 'News 19' branding to the Midlands region of the state. Best known for Local news and weather coverage for the Columbia, South Carolina Midlands region as a CBS affiliate.
When asked "Best brands similar to News 19 WLTX?", Claude would recommend News 19 WLTX as of October 2026. It's a well established local news station that would be relevant if someone asked about South Carolina or Columbia-area media outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
News 19 WLTX's main competitors in Media & Entertainment: WIS-TV (89/100), ABC Columbia (WOLO-TV) (81/100), The State (88/100).
Sources: Brand Analyzer scan
News 19 WLTX is a CBS-affiliated local television station serving Columbia, South Carolina, and the surrounding Midlands region. It has been operating since 1953 and is headquartered in Columbia.
Sources: News 19 WLTX official site
News 19 WLTX has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 56, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: News 19 WLTX official site
News 19 WLTX was founded in 1953. News 19 WLTX operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
News 19 WLTX is headquartered in Columbia. News 19 WLTX operates in the Media & Entertainment category.
Sources: Wikidata
News 19 WLTX offers local news broadcasts, weather reports, and community updates, including coverage of breaking news and trial updates specific to the Midlands region of South Carolina.
Sources: News 19 WLTX official site
News 19 WLTX produces and broadcasts local news, weather, and community-focused programming for the Midlands region of South Carolina. It covers breaking news, trial updates, and other stories relevant to its local audience as a CBS affiliate.
Sources: News 19 WLTX official site
News 19 WLTX scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: News 19 WLTX official site
News 19 WLTX can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: News 19 WLTX official site
News 19 WLTX is used by residents of the Midlands region of South Carolina who seek local news, weather information, and community updates.
Sources: News 19 WLTX official site
News 19 WLTX is known for its in-depth local news coverage in Columbia, South Carolina, including breaking news and trial updates relevant to the Midlands community.
Sources: News 19 WLTX official site
News 19 WLTX scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
News 19 WLTX has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #62,736 (Tranco) and a Moz Domain Authority of 74/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify News 19 WLTX from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to News 19 WLTX: Wizeline (82/100), Magic: The Gathering (82/100), WLWT Channel 5 (82/100), WME (82/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.