La mejor electrónica al mejor precio
Worten (worten.es) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Technology brands, Other brands, in the 43rd percentile of 28720 E-commerce brands.
Worten is a Portuguese electronics and appliance retail chain, founded in 1996 and headquartered in Carnaxide, Portugal, operating as part of the Sonae group. In Spain, it sells via worten.es, offering a range of household appliances, televisions, computing equipment, and mobile telephony products. The brand positions itself as a specialist retailer providing competitive prices and customer-focused service for home technology needs.
| Brand Name | Worten |
|---|---|
| Domain | worten.es |
| Industry | E-commerce, Technology |
| Founded | 1996 |
| Headquarters | Carnaxide |
| Parent Company / Owner | Sonae |
| Main Competitors | MediaMarkt (83/100), Fnac (73/100), PcComponentes (74/100), El Corte Inglés (90/100), Amazon (88/100), Carrefour (87/100) |
Moz Domain Authority 72/100 vs category average 40 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #135,022 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "La mejor electrónica al mejor precio en Worten. Somos expertos en grandes electrodomésticos, televisores, informática y telefonía. En el corazón de tu casa." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Vue.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Worten?", Claude could identify the brand as of October 2026. Worten is a Portuguese electronics and appliance retail chain that also operates in Spain, selling consumer electronics, home appliances, and tech products both online and through physical stores. Best known for Being one of Portugal's largest electronics and home appliance retailers, now expanded into Spain.
When asked "Best brands similar to Worten?", Claude would recommend Worten as of October 2026. It's a major, well-established electronics retailer in the Iberian market, so it's relevant when discussing e-commerce or electronics brands in Spain and Portugal.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Worten's main competitors in E-commerce: MediaMarkt (83/100), Fnac (73/100), PcComponentes (74/100), El Corte Inglés (90/100), Amazon (88/100).
Sources: Brand Analyzer scan
Worten has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 34, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Worten official site
Worten was founded in 1996. Worten operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Worten is headquartered in Carnaxide. Worten operates in the E-commerce category.
Sources: Wikidata
Worten offers large household appliances, televisions, computing equipment, and mobile telephony products. The company focuses on consumer electronics and home appliances, providing a broad assortment of technology products for the household, sold both online through worten.es and via physical retail stores.
Sources: Worten official site
Worten scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Worten official site
Worten is a Portuguese electronics and household appliance retail chain, founded in 1996 and headquartered in Carnaxide, Portugal. It is part of the Sonae group and operates in Spain through worten.es, selling electronics, appliances, televisions, computing devices, and mobile phones to consumers seeking competitive prices for home technology products.
Sources: Worten official site
Worten sells consumer electronics and household appliances, including large appliances, televisions, computers, and telephony products. It operates as a retail chain with both physical stores and an online platform (worten.es), aiming to offer customers a wide product range at competitive prices along with specialized customer service for home technology needs.
Sources: Worten official site
Worten can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Worten official site
Worten is owned by or part of Sonae. Worten operates in the E-commerce category.
Sources: Wikidata
Worten is known for being a major electronics and appliance retailer in Spain and Portugal, offering a broad selection of televisions, large household appliances, computing equipment, and mobile phones. It is recognized as a Portuguese-origin chain, part of the Sonae group, that positions itself as a technology expert catering to home consumer needs at accessible prices.
Sources: Worten official site
Worten is used by consumers in Spain who are looking to purchase household appliances, televisions, computers, and mobile phones at competitive prices. Its target audience includes everyday shoppers seeking technology products for their homes, valuing both affordability and specialized retail expertise.
Sources: Worten official site
Worten scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Worten has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (62/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #135,022 (Tranco) and a Moz Domain Authority of 72/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Worten from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Worten: World Vision Gifts (75/100), Shirt.Woot (75/100), Würth (75/100), Xcel Brands (75/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.