Your Eastern Kentucky News Source
WYMT (wymt.com) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 94th percentile of 32525 Media & Entertainment brands.
WYMT is a CBS-affiliated television station based in Hazard, Kentucky, serving the Eastern Kentucky region. Founded in 1969, it is owned by Gray Media and provides local news, weather, and community-focused reporting. WYMT's mission centers on delivering timely, accurate, and relevant coverage tailored to its regional audience, positioning itself as a trusted source for local information in Eastern Kentucky.
| Brand Name | WYMT |
|---|---|
| Domain | wymt.com |
| Industry | Media & Entertainment |
| Founded | 1969 |
| Headquarters | Hazard, Kentucky, United States |
| Parent Company / Owner | Gray Media |
| Main Competitors | WKYT (90/100), WSAZ, LEX18 (WLEX-TV) (79/100), WTVQ (82/100), Spectrum News 1 Kentucky (64/100) |
Moz Domain Authority 61/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #142,367 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
WYMT has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "WYMT | Eastern Kentucky News" (Meta description: 5 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, GitHub; no detected presence on YouTube, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is WYMT?", Claude could identify the brand as of October 2026. WYMT is a television station based in Hazard, Kentucky, serving southeastern Kentucky as a CBS affiliate, owned by Gray Television. It provides local news, weather, and sports coverage to the Appalachian region of Kentucky. Best known for Local CBS-affiliated news coverage for southeastern Kentucky and the Appalachian region.
When asked "Best brands similar to WYMT?", Claude would not surface WYMT as of October 2026. It's a regional local news station rather than a broadly recognized media brand, so I wouldn't typically mention it unless someone specifically asked about Kentucky local news outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
WYMT's main competitors in Media & Entertainment: WKYT (90/100), LEX18 (WLEX-TV) (79/100), WTVQ (82/100), Spectrum News 1 Kentucky (64/100).
Sources: Brand Analyzer scan
WYMT is a CBS television affiliate station located in Hazard, Kentucky, serving the Eastern Kentucky region. It was founded in 1969 and is owned by Gray Media, a major U.S. broadcasting company.
Sources: WYMT official site
WYMT has moderate AI-search visibility, scoring 58/100 on Brand Analyzer's AI visibility composite (visibility 60, trust 60, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: WYMT official site
WYMT was founded in 1969. WYMT operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
WYMT offers local news broadcasts, weather forecasting, and community event coverage for Eastern Kentucky. As a CBS affiliate, it also provides access to national CBS network programming within its broadcast area.
Sources: WYMT official site
WYMT produces and broadcasts local news, weather, and community coverage specifically tailored to Eastern Kentucky. As a CBS affiliate, it also airs national CBS network programming alongside its locally produced news segments.
Sources: WYMT official site
WYMT scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: WYMT official site
WYMT can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: WYMT official site
WYMT is used by residents and community members of Eastern Kentucky who seek local news, weather updates, and information relevant to their region.
Sources: WYMT official site
WYMT is known for its localized news coverage of Eastern Kentucky, including breaking news, weather updates, and community events relevant to the region's residents.
Sources: WYMT official site
WYMT is owned by or part of Gray Media. WYMT operates in the Media & Entertainment category.
Sources: Wikidata
WYMT scores 58/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
WYMT has a limited AI-visibility profile at 58/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (60/100) and its weakest is recommendation likelihood (53/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #142,367 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify WYMT from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to WYMT: Weather Underground (87/100), Local 3 News (87/100), WYPR (87/100), Xbox Wire (87/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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