経営と経済の「今」を読む
Business.nikkei (nikkei.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Finance brands, in the 82nd percentile of 27333 Media & Entertainment brands.
Business.nikkei (nikkei.com) is a Japanese digital business media site operated by Nikkei BP, targeting corporate executives, leaders, and business decision-makers. It provides daily content on management and economics, drawing on data analysis and original reporting. As the digital arm of Nikkei Business, a leading Japanese business magazine, it positions itself as a reliable, comprehensive source of business information for senior professionals interested in corporate and economic affairs.
| Brand Name | Business.nikkei |
|---|---|
| Domain | nikkei.com |
| Industry | Media & Entertainment, Finance |
| Founded | 1876 |
| Headquarters | Tokyo |
| Parent Company / Owner | Nikkei BP |
| Main Competitors | Toyo Keizai (78/100), Diamond (71/100), Bloomberg (69/100), Reuters Japan (92/100), Forbes Japan (77/100), Harvard Business Review Japan |
Moz Domain Authority 92/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Business.nikkei has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "日経BPが運営する企業のトップやリーダーに向けたビジネス情報サイト。経営・経済に関するコンテンツを毎日提供します。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Nikkei?", Claude could identify the brand as of August 2026. Nikkei, formally Nihon Keizai Shimbun, is Japan's leading business and financial newspaper publisher, also known globally for owning the Financial Times since 2015 and for compiling the Nikkei 225 stock index. Best known for Being Japan's top financial newspaper and the Nikkei 225 stock market index.
When asked "Best brands similar to Nikkei?", Claude would recommend Business.nikkei as of August 2026. It's a major global name in business media and a natural mention alongside outlets like the Financial Times or Wall Street Journal.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Business.nikkei's main competitors in Media & Entertainment: Toyo Keizai (78/100), Diamond (71/100), Bloomberg (69/100), Reuters Japan (92/100), Forbes Japan (77/100).
Sources: Brand Analyzer scan
Business.nikkei has moderate AI-search visibility, scoring 63/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 44, recommendation 83). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Business.nikkei official site
Business.nikkei was founded in 1876. Business.nikkei operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Business.nikkei is headquartered in Tokyo. Business.nikkei operates in the Media & Entertainment category.
Sources: Wikidata
Business.nikkei scores 83/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Business.nikkei official site
Business.nikkei is a Japanese digital business media site run by Nikkei BP, the publisher of Nikkei Business magazine. It delivers daily content focused on management and economics aimed at corporate leaders and decision-makers.
Sources: Business.nikkei official site
It provides daily business news and analysis covering management and economic topics, based on data analysis and original reporting conducted by Nikkei BP's editorial team, primarily for business leaders and decision-makers in Japan.
Sources: Business.nikkei official site
Business.nikkei can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Business.nikkei official site
Business.nikkei offers daily digital business journalism, including management and economic news, analysis, and original reporting, delivered through its website as part of Nikkei BP's media offerings.
Sources: Business.nikkei official site
The site is used by corporate executives, business leaders, decision-makers, and professionals with strong interest in economic and management topics in Japan.
Sources: Business.nikkei official site
Business.nikkei is known for being the digital extension of Nikkei Business, a leading Japanese business magazine, offering in-depth management and economic content aimed at corporate executives and decision-makers.
Sources: Business.nikkei official site
Business.nikkei scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Business.nikkei has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (83/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 92/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Business.nikkei from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
83 in October 2026, down from 88 in August 2026.
Ranked closest to Business.nikkei: Bar & Restaurant (83/100), Nigella Lawson (83/100), NIN (83/100), Ninja Kiwi (83/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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