Tuhansia reseptejä ja oivalluksia arjesta
Yhteishyvä (yhteishyva.fi) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Food & Beverage brands, E-commerce brands, in the 23rd percentile of 38610 Media & Entertainment brands.
Yhteishyvä is a Finnish media platform operated by S-ryhmä for its customer-owners, offering recipes, lifestyle tips, fashion and beauty content, craft instructions, and interviews. Founded in 1905 and based in Helsinki, it serves as a content hub combining everyday inspiration with the benefits of S-ryhmä's customer ownership program. The site also includes a Swedish-language version called Samarbete, reflecting its role as a bilingual service for Finnish households.
| Brand Name | Yhteishyvä |
|---|---|
| Domain | yhteishyva.fi |
| Industry | Media & Entertainment, Food & Beverage |
| Founded | 1905 |
| Headquarters | Helsinki |
| Parent Company / Owner | S-ryhmä |
| Main Competitors | Pirkka (71/100), Kotiliesi (70/100), Meillä (79/100), Gloria Ruoka & Viini, Valio Maku (90/100) |
Moz Domain Authority 48/100 vs category average 50 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #82,976 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Herkullisia ruokareseptejä arkeen ja juhlaan. Oivaltavia vinkkejä arkeen. Ajankohtaisia ideoita muodista ja kauneudesta. Neulontaa ja kiinnostavia haastatteluja. S-ryhmän asiakasom…" (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FI-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Instagram; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Yhteishyvä?", Claude could identify the brand as of November 2026. Yhteishyvä is a Finnish member magazine published by the S Group (SOK) cooperative, sent to S Group co-op members and covering lifestyle, food, offers, and consumer topics. Best known for Being Finland's largest-circulation member magazine, distributed to S Group co-op customers.
When asked "Best brands similar to Yhteishyvä?", Claude would recommend Yhteishyvä as of November 2026. It's a well-known and widely-read Finnish consumer magazine, so it would be relevant if discussing major Finnish media or co-op member publications.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Yhteishyvä's main competitors in Media & Entertainment: Pirkka (71/100), Kotiliesi (70/100), Meillä (79/100), Valio Maku (90/100).
Sources: Brand Analyzer scan
Yhteishyvä offers food recipes for everyday cooking and special occasions, practical everyday tips, fashion and beauty content, knitting and craft instructions, and interviews. It operates as a content-based media service rather than a seller of physical products, with its content also available in Swedish through the Samarbete section.
Sources: Yhteishyvä official site
Yhteishyvä is a Finnish media outlet operated by S-ryhmä specifically for its customer-owners (asiakasomistajat). It provides recipes, lifestyle advice, fashion and beauty content, craft instructions, and interviews, and has existed since 1905. It is headquartered in Helsinki and also offers content in Swedish through a companion edition called Samarbete.
Sources: Yhteishyvä official site
Yhteishyvä has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 49, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Yhteishyvä official site
Yhteishyvä was founded in 1905. Yhteishyvä operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Yhteishyvä is headquartered in Helsinki. Yhteishyvä operates in the Media & Entertainment category.
Sources: Wikidata
Yhteishyvä produces and publishes content for S-ryhmä's customer-owners, including food recipes for everyday meals and celebrations, practical tips for daily life, fashion and beauty inspiration, knitting and craft instructions, and interviews. It functions as a multi-topic lifestyle media service tied to the S-ryhmä customer loyalty program.
Sources: Yhteishyvä official site
Yhteishyvä scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Yhteishyvä official site
Yhteishyvä can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Yhteishyvä official site
Yhteishyvä is known for being S-ryhmä's dedicated customer-owner media, offering a broad mix of recipes, lifestyle tips, and fashion/beauty content. It is one of Finland's long-running consumer media outlets, having been founded in 1905, and is closely associated with the S-ryhmä retail and customer ownership ecosystem.
Sources: Yhteishyvä official site
Yhteishyvä is used by S-ryhmä's customer-owners (asiakasomistajat) and Finnish consumers generally who are looking for recipes, everyday lifestyle tips, and fashion or beauty inspiration. Its audience includes both Finnish- and Swedish-speaking readers, given the inclusion of the Samarbete section.
Sources: Yhteishyvä official site
Yhteishyvä scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Yhteishyvä has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #82,976 (Tranco) and a Moz Domain Authority of 48/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Yhteishyvä from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Yhteishyvä: YesMovies (69/100), Yerevan City (69/100), Yidianzixun (69/100), Yellowstone Public Radio (YPR) (69/100).
A step up - brands to learn from: KwaZulu-Natal Tourism & Film (71/100), Ziyouz (71/100).
Category leader: Change.org (97/100).
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