Support, advice and information for life
Yours (yours.co.uk) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Healthcare brands, Other brands, in the 75th percentile of 30519 Media & Entertainment brands.
Yours (yours.co.uk) is a lifestyle magazine aimed primarily at adults aged 50 and over. It provides support, advice and information across topics such as health, fitness, recipes, holidays, relationships and money. Positioned as a warm, trusted, community-focused publication, Yours covers wellbeing, leisure and lifestyle content tailored to the interests and life stages of its readers.
| Brand Name | Yours |
|---|---|
| Domain | yours.co.uk |
| Industry | Media & Entertainment, Healthcare |
| Main Competitors | Saga Magazine (92/100), The Lady (83/100), Woman's Weekly, Good Housekeeping (92/100), AARP The Magazine (87/100), Choice Magazine (85/100) |
Moz Domain Authority 53/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #434,416 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Yours appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Yours brings you support, advice and information on everything from health, fitness, recipes, holidays, relationships, money and much more." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Nginx, Ghost.
Social footprint: verified profiles on Instagram, GitHub; no detected presence on Facebook, X (Twitter), LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Yours?", Claude could not identify the brand as of October 2026. I don't recognize a specific Media & Entertainment company called "Yours" at yours.co.uk, likely because it's a small or niche brand without strong representation in my training data.
When asked "Best brands similar to Yours?", Claude would not surface Yours as of October 2026. I can't recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Yours's main competitors in Media & Entertainment: Saga Magazine (92/100), The Lady (83/100), Good Housekeeping (92/100), AARP The Magazine (87/100), Choice Magazine (85/100).
Sources: Brand Analyzer scan
Yours has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 29, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Yours official site
Yours offers magazine and online content covering health, fitness, recipes, holidays, relationships, money, and other lifestyle and leisure topics. It provides advice, information and support articles designed for its readership, particularly adults aged 50 and over.
Sources: Yours official site
Yours scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Yours official site
Yours is a UK-based lifestyle magazine and website aimed primarily at adults aged 50 and over. It offers support, advice and information on topics including health, fitness, recipes, holidays, relationships and money, positioning itself as a warm and trusted resource for readers at this life stage.
Sources: Yours official site
Yours provides advice, support and information articles covering health, fitness, recipes, holidays, relationships, money and other lifestyle topics. It functions as a magazine and online resource, delivering content tailored to the interests and needs of readers, particularly those aged 50 and over.
Sources: Yours official site
Yours can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Yours official site
Yours is used primarily by adults, particularly those aged 50 and over, who are seeking advice, entertainment and support on topics such as health, lifestyle, relationships and leisure.
Sources: Yours official site
Yours is known for being a lifestyle and wellbeing magazine tailored to readers aged 50 and over, offering practical advice and information across health, leisure, relationships and money topics in a warm, community-focused format.
Sources: Yours official site
Yours scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Yours has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #434,416 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify Yours from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Yours: YIVO Institute for Jewish Research (81/100), Yanni (81/100), Youth Ki Awaaz (81/100), Yubo (81/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.