Vertrouwde zorg, scherpe tarieven
Zilveren Kruis (zilverenkruis.nl) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, Finance brands, in the 92nd percentile of 19756 Healthcare brands.
Zilveren Kruis is a Dutch health insurance company founded in 1949 and headquartered in Leiden. It is the largest collective health insurer in the Netherlands, offering healthcare and damage insurance products to Dutch consumers. The company positions itself as a trusted provider combining comprehensive coverage, reliable customer service, and competitive rates, aiming to make dependable and affordable health insurance accessible to everyone.
| Brand Name | Zilveren Kruis |
|---|---|
| Domain | zilverenkruis.nl |
| Industry | Healthcare, Finance |
| Founded | 1949 |
| Headquarters | Leiden |
| Main Competitors | VGZ (79/100), CZ (81/100), Menzis (78/100), ASR (81/100), FBTO (78/100), ONVZ (78/100), DSW (77/100) |
Moz Domain Authority 52/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #62,329 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Zilveren Kruis has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "De verzekeringen van Zilveren Kruis: de grootste collectieve zorgverzekeraar. Vertrouwde service, complete dekking en scherpe tarieven!" (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Vue.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, LinkedIn, Instagram; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Zilveren Kruis?", Claude could identify the brand as of October 2026. Zilveren Kruis is one of the largest health insurance providers in the Netherlands, part of the Achmea group, offering basic and supplementary health insurance policies to Dutch consumers. Best known for Being one of the biggest and oldest health insurers in the Netherlands.
When asked "Best brands similar to Zilveren Kruis?", Claude would recommend Zilveren Kruis as of October 2026. It's a major, well established player in the Dutch health insurance market so it would naturally come up alongside competitors like VGZ and CZ.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Zilveren Kruis's main competitors in Healthcare: VGZ (79/100), CZ (81/100), Menzis (78/100), ASR (81/100), FBTO (78/100).
Sources: Brand Analyzer scan
Zilveren Kruis is a Dutch health insurance company founded in 1949 and headquartered in Leiden. It is the largest collective health insurer in the Netherlands, providing health and damage insurance products to consumers across the country.
Sources: Zilveren Kruis official site
Zilveren Kruis has moderate AI-search visibility, scoring 60/100 on Brand Analyzer's AI visibility composite (visibility 73, trust 40, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Zilveren Kruis official site
Zilveren Kruis was founded in 1949. Zilveren Kruis operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Zilveren Kruis is headquartered in Leiden. Zilveren Kruis operates in the Healthcare category.
Sources: Wikidata
Zilveren Kruis offers health insurance and damage insurance products, including collective health coverage plans aimed at providing complete and affordable protection for Dutch consumers.
Sources: Zilveren Kruis official site
Zilveren Kruis provides health insurance and related damage insurance products to Dutch consumers. It offers coverage plans designed to give policyholders access to healthcare services, combining comprehensive coverage with customer service and competitive pricing.
Sources: Zilveren Kruis official site
Zilveren Kruis scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Zilveren Kruis official site
Zilveren Kruis is known for being the largest collective health insurer in the Netherlands, offering complete coverage, trusted service, and competitive rates for health and damage insurance.
Sources: Zilveren Kruis official site
Zilveren Kruis can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Zilveren Kruis official site
Zilveren Kruis is used by Dutch consumers seeking reliable and affordable health and damage insurance coverage. As the largest collective health insurer in the Netherlands, it serves a broad base of individuals and groups across the country.
Sources: Zilveren Kruis official site
Zilveren Kruis is popular because it is the largest collective health insurer in the Netherlands, offering complete coverage, trusted service, and competitive rates, making it an accessible choice for Dutch consumers seeking affordable and reliable health insurance.
Sources: Zilveren Kruis official site
Zilveren Kruis scores 60/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Zilveren Kruis has a moderate AI-visibility profile at 60/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (73/100) and its weakest is trust (40/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #62,329 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Zilveren Kruis from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Zilveren Kruis: Zelis (84/100), ZEISS (84/100), Zimmer Biomet (84/100), Zipline (84/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
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