Local news that matters
13WMAZ (13wmaz.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 79th percentile of 29559 Media & Entertainment brands.
13WMAZ (13wmaz.com) is a local television news outlet serving Central Georgia. It provides broadcast journalism and digital video content covering breaking news, politics, and community events, aiming to keep the region informed with timely and accurate reporting. The outlet combines traditional TV news with an online video platform for broader accessibility.
| Brand Name | 13WMAZ |
|---|---|
| Domain | 13wmaz.com |
| Industry | Media & Entertainment |
| Main Competitors | WGXA, 41NBC/WMGT-TV, Georgia Public Broadcasting (85/100), WSB-TV (84/100), WRBL |
Moz Domain Authority 74/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #55,226 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Share your videos with friends, family, and the world" (Meta description: 9 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), + Microdata, og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is 13WMAZ?", Claude could identify the brand as of October 2026. 13WMAZ is the branding for WMAZ-TV, a CBS-affiliated television station in Macon, Georgia, owned by Gray Television, providing local news, weather, and sports coverage to central Georgia. Best known for Local news and weather coverage for the Macon, Georgia area.
When asked "Best brands similar to 13WMAZ?", Claude would recommend 13WMAZ as of October 2026. It's a well-established local news station that would be a relevant mention for someone asking about local Georgia media or CBS affiliates.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
13WMAZ's main competitors in Media & Entertainment: Georgia Public Broadcasting (85/100), WSB-TV (84/100).
Sources: Brand Analyzer scan
13WMAZ has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 44, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 13WMAZ official site
13WMAZ scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: 13WMAZ official site
13WMAZ is a local television news station serving Central Georgia, providing broadcast and digital video news coverage.
Sources: 13WMAZ official site
13WMAZ delivers local, national, and international news coverage with a focus on Central Georgia communities. It produces broadcast news segments and shares them through a digital video platform, covering topics such as breaking news, politics, and community events.
Sources: 13WMAZ official site
13WMAZ can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 13WMAZ official site
13WMAZ offers local news broadcasts, video content covering breaking news, politics, and community events, and a digital platform where viewers can watch and share news videos.
Sources: 13WMAZ official site
13WMAZ is used by residents of Central Georgia and other viewers interested in local and national news coverage, including those seeking timely updates on community events, politics, and breaking news.
Sources: 13WMAZ official site
13WMAZ is known for its localized breaking news and community coverage in Central Georgia, combining traditional broadcast journalism with accessible digital video content for viewers.
Sources: 13WMAZ official site
13WMAZ scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
13WMAZ has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #55,226 (Tranco), a Moz Domain Authority of 74/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify 13WMAZ from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 13WMAZ: 13WHAM (82/100), Texas A&M Aggies (82/100), 19 Crimes (82/100), 1xBet (82/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.