Apotek.dk Brand Score: 62/100 - Developing tier

Find apoteker nemt i Danmark

Apotek.dk (apotek.dk) scores 62 out of 100 on Brand Analyzer, placing it in the Developing tier among Healthcare brands, Other brands, in the 8th percentile of 17552 Healthcare brands.

AI Snapshot

Apotek.dk is an online directory that helps users in Denmark locate retail pharmacies and pharmacy outlets by company name, address, postal code, or city. Its mission is to simplify access to medicine and over-the-counter drugs by compiling over 200 Danish pharmacies into one searchable overview. The known facts also describe an associated entity as a Swedish state-owned pharmaceuticals retailer headquartered in Stockholm, founded in 1998, under the Government Offices of Sweden, though the site's primary function described is a Danish pharmacy locator service.

Key facts about Apotek.dk

Brand Name	Apotek.dk
Domain	apotek.dk
Industry	Healthcare, Other
Founded	1998
Headquarters	Stockholm
Parent Company / Owner	Government Offices of Sweden
Main Competitors	Netapotek.dk, Danmarks Apotekerforening (85/100), Matas (76/100), Apoteket AB (82/100), Apotek Hjärtat (73/100), Kronans Apotek (76/100)

Evidence

Moz Domain Authority 12/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Apotek.dk gør det lettere for dig at finde detail apoteker og apoteksudsalg i Danmark - via Firmanavn, Adresse, Postnr. og Bynavn." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Apotek.dk?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is Apotek.dk?", Claude could identify the brand as of October 2026. Apotek.dk is a Danish online pharmacy portal that sells over-the-counter medicines, prescription drugs, vitamins, and personal care products, operating as part of Denmark's regulated pharmacy retail system. Best known for Being a Danish online pharmacy for ordering medicine and health products.

When asked "Best brands similar to Apotek.dk?", Claude would recommend Apotek.dk as of October 2026. It's a recognizable option for Danish consumers looking to buy pharmacy products online, so it would come up naturally in that context.

People Also Ask About Apotek.dk

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Apotek.dk's main competitors?

Apotek.dk's main competitors in Healthcare: Danmarks Apotekerforening (85/100), Matas (76/100), Apoteket AB (82/100), Apotek Hjärtat (73/100), Kronans Apotek (76/100).

Sources: Brand Analyzer scan

How visible is Apotek.dk in AI search?

Apotek.dk has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 10, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: Apotek.dk official site

When was Apotek.dk founded?

Apotek.dk was founded in 1998. Apotek.dk operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Apotek.dk headquartered?

Apotek.dk is headquartered in Stockholm. Apotek.dk operates in the Healthcare category.

Sources: Wikidata

Does ChatGPT recommend Apotek.dk?

Apotek.dk scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Apotek.dk official site

How can Apotek.dk improve its AI discoverability?

Apotek.dk can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Apotek.dk official site

Who owns Apotek.dk?

Apotek.dk is owned by or part of Government Offices of Sweden. Apotek.dk operates in the Healthcare category.

Sources: Wikidata

What is Apotek.dk?

Apotek.dk is an online directory and search platform that lists retail pharmacies and pharmacy outlets in Denmark, allowing users to search by company name, address, postal code, or city.

Sources: Apotek.dk official site

What does Apotek.dk do?

Apotek.dk compiles information on over 200 pharmacies and pharmacy outlets across Denmark into a single searchable database, helping users quickly locate the nearest pharmacy and access medicine or over-the-counter drugs.

Sources: Apotek.dk official site

Recommendations

• Define your brand colors - No brand colors were detected in your website CSS. Consistent colors increase brand recognition by up to 80%. (impact: high, effort: quick_win)
• Add a favicon and logo - No favicon was detected on your website, which suggests your brand may lack visual identity assets. A logo and favicon are fundamental to brand recognition. (impact: high, effort: moderate)
• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Add custom brand typography - No custom fonts were detected on your website. Choose a heading font and body font using a service like Google Fonts to establish typographic brand identity. (impact: medium, effort: quick_win)
• Add privacy policy and terms - Publish privacy policy and terms of service pages on your website. Free generators are available online. (impact: medium, effort: quick_win)

AI visibility

Apotek.dk scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Apotek.dk has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is trust (10/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 12/100 and thin schema.org structured data. In a live check, Claude could already identify Apotek.dk from memory (October 2026) - a sign these signals are paying off.

Visibility - 25/100

• Wikipedia presence - 0/40
• Wikidata entity - 25/25
• Web popularity (Tranco) - 0/20
• Reddit visibility - 0/15

Trust - 10/100

• Domain Authority - 3/30
• Backlink trust (spam score) - 3/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 27/100

• robots.txt AI bot permissions - 22/30
• Sitemap.xml presence - 0/10
• Help center / Docs hub - 0/15
• FAQ presence - 0/15
• Category-relative authority - 2/20
• Category leader signals - 3/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 93/100
• Digital Presence - 100/100
• Visual Identity - 0/100
• Messaging Clarity - 95/100
• Trust Foundation - 73/100
• AI Discoverability - 44/100
• Brand Authority - 21/100

Peer brands

Ranked closest to Apotek.dk: Association of Pediatric Hematology/Oncology Nurses (APHON) (62/100), Antios Therapeutics (62/100), AT Verlag (62/100), Aura Harmonia (62/100).

A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), ZT Corporate (71/100).

Category leader: Booksy (96/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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