Asken Brand Score: 69/100 - Developing tier

栄養士があなたのダイエットを無料サポート

Asken (asken.jp) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Healthcare brands, SaaS brands, Sports & Fitness brands, in the 19th percentile of 16257 Healthcare brands.

AI Snapshot

Asken is a Japanese mobile application for diet and health management that automatically calculates calories and nutrients from meal records. Users log food via photos or barcode scanning, drawing on a database of over 150,000 menu items, and receive free dietary advice from registered nutritionists. The app is positioned as a nutritionist-supervised weight-loss and health support tool used by more than 14 million people, targeting adults seeking to lose weight healthily while eating sufficiently.

Key facts about Asken
Brand NameAsken
Domainasken.jp
IndustryHealthcare, SaaS
Main CompetitorsMyFitnessPal (86/100), Lose It! (90/100), FatSecret (74/100), Noom (92/100), YAZIO (83/100), FiNC (80/100), Calomeal (71/100)

Evidence

Moz Domain Authority 48/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #148,750 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "あすけんはカロリー・栄養素を自動で計算できる、ダイエットや健康のための食事管理アプリです。「今度こそキチンと痩せたい!」と思っているあなたを栄養士が無料でサポート、食事を記録するだけでダイエットのアドバイスがもらえます。しっかり食べても痩せられるダイエット法で、理想のカラダを手に入れましょう。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), FAQ schema, og:title, og:description, og:image, og:type. Adding Organization schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is JA-only, limiting citation in English-language AI answers.

Detected tech stack: Apache.

Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Asken?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is Asken?", Claude could identify the brand as of October 2026. Asken is a Japanese company known for its AI-powered diet and nutrition management app, also called Asken, which analyzes meal photos or logs to give users personalized nutritional advice and feedback. Best known for Its AI-based calorie and nutrition tracking app popular in Japan for diet management.

When asked "Best brands similar to Asken?", Claude would recommend Asken as of October 2026. It's a well-known and widely used nutrition tracking app in Japan, so it's worth mentioning alongside similar health or diet management tools.

People Also Ask About Asken

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Asken's main competitors?

Asken's main competitors in Healthcare: MyFitnessPal (86/100), Lose It! (90/100), FatSecret (74/100), Noom (92/100), YAZIO (83/100).

Sources: Brand Analyzer scan

What products or services does Asken offer?

Asken offers a mobile app for meal recording and automatic calorie/nutrient calculation, a menu database of over 150,000 items, photo and barcode-based food recognition, and free diet advice from registered nutritionists based on logged meals.

Sources: Asken official site

What is Asken?

Asken is a Japanese smartphone app for diet and health management that automatically calculates calories and nutrients from recorded meals, helping users lose weight while eating adequately, with support from registered nutritionists.

Sources: Asken official site

What does Asken do?

Asken lets users record their meals via text, photos, or barcode scanning, then automatically calculates calories and nutritional values using a database of over 150,000 menu items. It analyzes eating habits and provides free, personalized diet advice from nutritionists to support healthy weight loss.

Sources: Asken official site

Does ChatGPT recommend Asken?

Asken scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Asken official site

What is Asken known for?

Asken is known for being a nutritionist-supervised meal-tracking and diet app used by over 14 million people in Japan, offering automatic calorie and nutrient calculation plus free dietary advice based on logged meals.

Sources: Asken official site

How can Asken improve its AI discoverability?

Asken can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Asken official site

Who uses Asken?

Asken is used by adult men and women in Japan who are interested in losing weight healthily and managing their diet, with the app reporting over 14 million users.

Sources: Asken official site

Recommendations

AI visibility

Asken scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Asken has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (52/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #148,750 (Tranco) and a Moz Domain Authority of 48/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Asken from memory (October 2026) - a sign these signals are paying off.

Visibility - 20/100

Trust - 41/100

Recommendation likelihood - 52/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Asken: Asahi Kasei (69/100), Arterys (69/100), AskVet (69/100), Aspercreme (69/100).

A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), ZT Corporate (71/100).

Category leader: Booksy (96/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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