Every Conversation Counts
Bring Change to Mind (bringchange2mind.org) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Healthcare brands, in the 60th percentile of 22364 Non-profit brands.
Bring Change to Mind is a nonprofit organization co-founded by actress and activist Glenn Close. It works to encourage open dialogue about mental health and to reduce the stigma associated with mental illness. The organization combines celebrity advocacy with grassroots, youth-focused programs implemented in schools and communities, targeting middle school and high school students, educators, families, and the broader public interested in mental health awareness and education.
| Brand Name | Bring Change to Mind |
|---|---|
| Domain | bringchange2mind.org |
| Industry | Non-profit, Education |
| Main Competitors | NAMI (National Alliance on Mental Illness) (86/100), Mental Health America (80/100), Active Minds (89/100), The Jed Foundation (86/100), Child Mind Institute (87/100) |
Moz Domain Authority 58/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #966,387 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Bring Change to Mind is a nonprofit organization, co-founded by actress and activist Glenn Close, dedicated to encouraging dialogue about mental health." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, React.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Bring Change to Mind?", Claude could identify the brand as of October 2026. Bring Change to Mind is a nonprofit organization co-founded by actress Glenn Close that works to end the stigma and discrimination surrounding mental illness through education, outreach, and awareness campaigns. It runs programs like high school and college clubs where students c Best known for Reducing mental health stigma, co-founded by Glenn Close after her own family's experience with mental illness.
When asked "Best brands similar to Bring Change to Mind?", Claude would recommend Bring Change to Mind as of October 2026. It's a well-known and respected organization in the mental health advocacy space, so it would naturally come up alongside groups like NAMI or Mental Health America.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bring Change to Mind's main competitors in Non-profit: NAMI (National Alliance on Mental Illness) (86/100), Mental Health America (80/100), Active Minds (89/100), The Jed Foundation (86/100), Child Mind Institute (87/100).
Sources: Brand Analyzer scan
Bring Change to Mind is a nonprofit organization co-founded by actress and activist Glenn Close. Its mission is to encourage dialogue about mental health and to end the stigma surrounding mental illness, primarily through education and youth-focused programs.
Sources: Bring Change to Mind official site
Bring Change to Mind has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 63, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bring Change to Mind official site
Bring Change to Mind scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Bring Change to Mind official site
Bring Change to Mind is known for being co-founded by actress and activist Glenn Close and for its focus on youth-oriented mental health programs in middle schools and high schools designed to reduce stigma through open dialogue.
Sources: Bring Change to Mind official site
Bring Change to Mind can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bring Change to Mind official site
Bring Change to Mind offers mental health education and awareness programs, including youth empowerment initiatives implemented in schools, aimed at fostering dialogue and reducing stigma around mental illness. It does not sell commercial products but provides programmatic resources for students, educators, and communities.
Sources: Bring Change to Mind official site
Bring Change to Mind's programs are used by middle school and high school students, educators, families, and communities seeking mental health awareness, education, and support resources.
Sources: Bring Change to Mind official site
Bring Change to Mind scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bring Change to Mind has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (63/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #966,387 (Tranco), a Moz Domain Authority of 58/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Bring Change to Mind from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bring Change to Mind: Bright Pink (77/100), Diocese of Bridgeport (77/100), Paddle UK (British Canoeing) (77/100), British Cycling (77/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
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