Combating Extremism Through Research and Policy
Counter Extremism Project (counterextremism.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, Media & Entertainment brands, in the 58th percentile of 18969 Non-profit brands.
Counter Extremism Project (CEP) is a non-profit, non-partisan organization founded in 2014 and headquartered in New York City. It combats extremist ideologies and terrorism through research, analysis, and policy advocacy. CEP maintains databases and reports tracking extremist groups, leaders, financing, and tactics worldwide, providing information to policymakers, tech companies, journalists, researchers, and the public. Mark Wallace serves as CEO.
| Brand Name | Counter Extremism Project |
|---|---|
| Domain | counterextremism.com |
| Industry | Non-profit, Government |
| Founded | 2014 |
| Headquarters | New York City |
| CEO | Mark Wallace |
| Main Competitors | SITE Intelligence Group, Anti-Defamation League (90/100), Southern Poverty Law Center (87/100), Institute for Strategic Dialogue, Tech Against Terrorism, Global Network on Extremism and Technology (GNET) (67/100), National Consortium for the Study of Terrorism and Responses to Terrorism (START), The Soufan Group (77/100) |
Moz Domain Authority 62/100 vs category average 48 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To combat the growing threat of extremist ideologies and terrorism through research, analysis, and policy advocacy." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on LinkedIn, X (Twitter), YouTube, Instagram; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Counter Extremism Project?", Claude could identify the brand as of October 2026. Counter Extremism Project is a non-profit, non-partisan organization founded in 2014 that works to combat the spread of extremist ideology and terrorism through policy advocacy, research, and pressure on tech companies to remove extremist content online. Best known for Advocating for stricter policies against online extremist content and pushing tech platforms to remove terrorist propaganda.
When asked "Best brands similar to Counter Extremism Project?", Claude would recommend Counter Extremism Project as of October 2026. It's a well known player in the counter-terrorism and online extremism policy space, often cited alongside groups working on deradicalization and tech accountability.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Counter Extremism Project's main competitors in Non-profit: Anti-Defamation League (90/100), Southern Poverty Law Center (87/100), Global Network on Extremism and Technology (GNET) (67/100), The Soufan Group (77/100).
Sources: Brand Analyzer scan
Counter Extremism Project (CEP) is a non-profit, non-partisan non-governmental organization founded in 2014 and based in New York City. It is dedicated to combating extremist ideologies and terrorism through research, analysis, and policy advocacy.
Counter Extremism Project has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 37, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Counter Extremism Project was founded in 2014. Counter Extremism Project operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Counter Extremism Project is headquartered in New York City. Counter Extremism Project operates in the Non-profit category.
Sources: Wikidata
CEP offers research reports, databases, and policy analysis tracking extremist groups, their leaders, financing sources, and tactics. It also provides advocacy work aimed at influencing policy on extremism and terrorism, targeted at policymakers, tech companies, journalists, and researchers.
Counter Extremism Project scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Counter Extremism Project can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
CEP's work is used by policymakers, government officials, technology companies, journalists, researchers, and members of the general public who are concerned with national security and countering extremism.
CEP is known for maintaining databases and reports that track extremist groups, their leaders, financing networks, and operational tactics worldwide, which it describes as 'best-in-class' resources used to inform policy and public understanding of extremism.
Counter Extremism Project scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Counter Extremism Project has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 62/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Counter Extremism Project from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Counter Extremism Project: Council on Criminal Justice (77/100), CottonConnect (77/100), The Evangelical Covenant Church (77/100), Covenant Theological Seminary (77/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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