Luisterlijn Brand Score: 73/100 - Brand-Ready tier

Dag en nacht een luisterend oor

Luisterlijn (deluisterlijn.nl) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Healthcare brands, in the 38th percentile of 23117 Non-profit brands.

AI Snapshot

Luisterlijn is a Dutch non-profit organization that provides a confidential listening service for people seeking emotional support. Available 24 hours a day, 7 days a week, it offers free, anonymous telephone and online conversations to anyone feeling lonely, stressed, or emotionally burdened. The service is not a substitute for professional care but aims to be an accessible, always-available outlet for people to talk about their concerns. It also relies on volunteers who contribute to delivering this support.

Key facts about Luisterlijn
Brand NameLuisterlijn
Domaindeluisterlijn.nl
IndustryNon-profit, Healthcare
Main CompetitorsKorrelatie (57/100), 113 Zelfmoordpreventie (76/100), De Kindertelefoon (76/100), Samaritans (85/100), Crisis Text Line (88/100)

Evidence

Moz Domain Authority 46/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #719,015 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Lees meer over Home bij Luisterlijn. Wij bieden dag en nacht een luisterend oor." (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is NL-only, limiting citation in English-language AI answers.

Detected tech stack: Nginx, WordPress, Ghost.

Social footprint: verified profiles on LinkedIn, YouTube, Instagram; no detected presence on Facebook, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Luisterlijn?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is Luisterlijn?", Claude could identify the brand as of October 2026. De Luisterlijn is a Dutch nonprofit helpline that offers anonymous, confidential emotional support by phone, chat, and email to anyone who needs someone to talk to, regardless of the problem. Best known for Providing free, anonymous listening support via telephone and chat for people feeling lonely, anxious, or in crisis.

When asked "Best brands similar to Luisterlijn?", Claude would recommend Luisterlijn as of October 2026. It's the well known national Dutch listening line, so it would naturally come up when discussing similar emotional support or crisis helpline organizations in the Netherlands.

People Also Ask About Luisterlijn

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Luisterlijn's main competitors?

Luisterlijn's main competitors in Non-profit: Korrelatie (57/100), 113 Zelfmoordpreventie (76/100), De Kindertelefoon (76/100), Samaritans (85/100), Crisis Text Line (88/100).

Sources: Brand Analyzer scan

What products or services does Luisterlijn offer?

Luisterlijn offers confidential telephone and online listening services for people seeking emotional support. These services are free, anonymous, and available continuously, allowing users to talk about feelings of loneliness, stress, or other personal struggles. The organization does not provide clinical or therapeutic treatment but focuses on offering a safe space for conversation and emotional release.

Sources: Luisterlijn official site

What is Luisterlijn?

Luisterlijn is a Dutch non-profit organization that provides a free, anonymous listening service for people who want to talk about personal struggles, loneliness, or emotional distress. It operates 24 hours a day, every day of the year, offering support via phone and online channels. Unlike professional mental health services, Luisterlijn focuses purely on offering a confidential ear rather than therapy or clinical treatment.

Sources: Luisterlijn official site

What does Luisterlijn do?

Luisterlijn offers confidential, anonymous conversations to anyone who needs to talk, whether they are feeling lonely, stressed, or emotionally overwhelmed. It provides this support through telephone and online communication channels, available continuously, day and night, throughout the year. The organization does not provide professional therapy but instead gives people a safe space to express their feelings and be heard, often as a first step before seeking further help if needed.

Sources: Luisterlijn official site

Does ChatGPT recommend Luisterlijn?

Luisterlijn scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Luisterlijn official site

How can Luisterlijn improve its AI discoverability?

Luisterlijn can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Luisterlijn official site

What is Luisterlijn known for?

Luisterlijn is known for being a round-the-clock, low-threshold listening service in the Netherlands, offering free and anonymous emotional support to anyone who needs to talk. It is recognized for its accessibility and willingness to listen without judgment, regardless of the caller's background or the nature of their concerns, and for relying on a large base of volunteers who staff its phone and online services.

Sources: Luisterlijn official site

Who uses Luisterlijn?

Luisterlijn is used by people of all ages who feel lonely, stressed, or emotionally burdened and want to talk to someone in a confidential, judgment-free setting. It also engages volunteers who want to contribute to providing this listening support to others. The service is designed to be accessible to anyone, regardless of background, who needs someone to talk to outside of formal professional care.

Sources: Luisterlijn official site

Recommendations

AI visibility

Luisterlijn scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Luisterlijn has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #719,015 (Tranco), a Moz Domain Authority of 46/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Luisterlijn from memory (October 2026) - a sign these signals are paying off.

Visibility - 5/100

Trust - 40/100

Recommendation likelihood - 50/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Luisterlijn: deltaWonen (73/100), Scouting de Jutters (73/100), Dementia Society of America (73/100), dena (Deutsche Energie-Agentur) (73/100).

A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).

Category leader: Change.org (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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