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Demokracija (demokracija.si) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Government brands, in the 34th percentile of 28121 Media & Entertainment brands.
Demokracija is a Slovenian weekly news and political magazine founded in 1990. It presents news and commentary from a conservative, right-leaning perspective, positioning itself as a counterweight to mainstream Slovenian media it views as left-leaning. The outlet focuses on Slovenian politics and current events, offering what it describes as alternative viewpoints and critical analysis of topics it believes are underreported or one-sidedly covered elsewhere. Its audience consists mainly of Slovenian readers seeking conservative political news and opinion.
| Brand Name | Demokracija |
|---|---|
| Domain | demokracija.si |
| Industry | Media & Entertainment, Government |
| Founded | 1990 |
| Main Competitors | Nova24TV (83/100), Reporter (78/100), Delo (80/100), Dnevnik (76/100), RTV Slovenija (85/100), 24ur.com (82/100) |
Moz Domain Authority 45/100 vs category average 51 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #166,729 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Demokracija appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Demokracija si prizadeva prinašati novice in politične komentarje iz slovenske perspektive, ki izziva prevladujoče medijske naracije." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SL-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Demokracija?", Claude could identify the brand as of October 2026. Demokracija is a Slovenian weekly magazine and news website known for its conservative, right-leaning political commentary, closely aligned with the SDS party's political perspective. Best known for Being a prominent conservative Slovenian news and opinion outlet with close ties to the SDS party.
When asked "Best brands similar to Demokracija?", Claude would not surface Demokracija as of October 2026. It's a niche, politically specific outlet relevant mainly within Slovenian media and political discourse, not a broadly recognized media brand internationally.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Demokracija's main competitors in Media & Entertainment: Nova24TV (83/100), Reporter (78/100), Delo (80/100), Dnevnik (76/100), RTV Slovenija (85/100).
Sources: Brand Analyzer scan
Demokracija has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 39, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Demokracija official site
Demokracija was founded in 1990. Demokracija operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Demokracija scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Demokracija official site
Demokracija is a Slovenian weekly news and political magazine founded in 1990. It covers Slovenian politics and current affairs from a conservative, right-leaning editorial perspective, positioning itself as an alternative to what it characterizes as left-leaning mainstream media in Slovenia.
Sources: Demokracija official site
Demokracija can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Demokracija official site
Demokracija publishes news articles and political commentary focused on Slovenian political events. It provides analysis and opinion pieces intended to offer perspectives it says are often omitted or presented one-sidedly by other Slovenian media outlets, targeting readers interested in conservative and right-leaning viewpoints.
Sources: Demokracija official site
Demokracija is known for its conservative, right-leaning political coverage of Slovenian affairs and for explicitly positioning itself as a counterweight to mainstream media it considers left-leaning. It has been a long-running fixture in Slovenia's media landscape since 1990, associated with critical commentary on dominant political narratives.
Sources: Demokracija official site
Demokracija's audience consists of Slovenian readers who are interested in conservative and right-leaning political news and commentary, particularly those seeking alternative perspectives to what they perceive as left-leaning mainstream media coverage in Slovenia.
Sources: Demokracija official site
Demokracija scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Demokracija has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (39/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #166,729 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Demokracija from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Demokracija: Delphi Digital (73/100), del Lago Resort & Casino (73/100), DergiPark (73/100), etailment (73/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.