Рецепты, видеоуроки и кулинарные блоги
Eda (eda.ru) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Food & Beverage brands, in the 91st percentile of 29218 Media & Entertainment brands.
Eda (eda.ru) is a Russian-language online platform for cooking recipes and culinary education. It hosts a catalog of over 56,000 recipes, 46 video lessons on cooking techniques, and more than 3,000 culinary blogs. The platform allows users to search for recipes by ingredient, dish, or cuisine, and to learn cooking techniques from chefs. It targets home cooks, cooking enthusiasts, and professionals seeking recipes, tips, and culinary inspiration.
| Brand Name | Eda |
|---|---|
| Domain | eda.ru |
| Industry | Media & Entertainment, Food & Beverage |
| Main Competitors | Povarenok, 1000.menu (81/100), Gastronom (81/100), Allrecipes (94/100), Food.com (93/100), BBC Good Food (86/100) |
Moz Domain Authority 55/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #204,187 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Eda appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "«Еда». 56063 рецепта в каталоге, 46 практичных видеоуроков и поварских техник и 3081 интересный кулинарный блог" (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is RU-only, limiting citation in English-language AI answers.
Detected tech stack: Express.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, GitHub; no detected presence on X (Twitter), Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Eda?", Claude could identify the brand as of October 2026. Eda.ru is a major Russian-language food and recipe website offering cooking recipes, culinary articles, and food-related content for home cooks. Best known for being one of Russia's most popular recipe and cooking content websites.
When asked "Best brands similar to Eda?", Claude would recommend Eda as of October 2026. It's a well-known, go-to recipe site for Russian-speaking users looking for cooking inspiration.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Eda's main competitors in Media & Entertainment: 1000.menu (81/100), Gastronom (81/100), Allrecipes (94/100), Food.com (93/100), BBC Good Food (86/100).
Sources: Brand Analyzer scan
Eda has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 49, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Eda official site
Eda offers a searchable database of over 56,000 recipes, 46 video lessons on cooking techniques and chef skills, and a platform hosting more than 3,000 culinary blogs where users can read and publish cooking-related content.
Sources: Eda official site
Eda scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Eda official site
Eda (eda.ru) is a Russian-language online platform dedicated to cooking recipes, video lessons, and culinary blogs. It serves as a catalog and community resource where users can find recipes, learn cooking techniques, and read culinary content.
Sources: Eda official site
Eda provides access to a large catalog of recipes (over 56,000), video lessons covering cooking techniques, and a collection of culinary blogs. It enables users to search for recipes by ingredient, dish type, or cuisine, and to learn from instructional video content created by chefs.
Sources: Eda official site
Eda can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Eda official site
Eda is known for its extensive recipe catalog of more than 56,000 entries, along with video tutorials on cooking techniques and a large community of culinary bloggers publishing content on the site.
Sources: Eda official site
Eda is used by home cooks, cooking enthusiasts, and culinary professionals who are looking for recipes, cooking tips, and inspiration, as well as those wanting to learn cooking techniques through video lessons or engage with culinary blog content.
Sources: Eda official site
Eda scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Eda has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #204,187 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Eda from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Eda: EcoWatch (86/100), EarMaster (86/100), Edmunds (86/100), Electro-Harmonix (86/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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