Strengthening children's rights through second hand
Erikshjälpen (erikshjalpen.se) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, E-commerce brands, in the 76th percentile of 20261 Non-profit brands.
Erikshjälpen is a Swedish child rights organisation that operates a non-profit second-hand retail business across Sweden and Norway. Proceeds from its second-hand stores fund humanitarian aid aimed at strengthening children's rights and welfare worldwide. The organisation combines sustainable retail with charitable work, appealing to donors, volunteers, and shoppers interested in sustainable goods and humanitarian causes.
| Brand Name | Erikshjälpen |
|---|---|
| Domain | erikshjalpen.se |
| Industry | Non-profit, E-commerce |
| Main Competitors | Myrorna (68/100), Human Bridge, Röda Korset (Red Cross Sweden) (78/100), UFF Sweden, Stockholms Stadsmission (71/100) |
Moz Domain Authority 40/100 vs category average 48 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #685,952 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Erikshjälpen is a child rights organisation with a non-profit second-hand business. We strengthen children" (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Erikshjälpen?", Claude could identify the brand as of October 2026. Erikshjälpen is a Swedish Christian non-profit organization that supports children's rights and runs relief and development projects worldwide, funded largely through its network of secondhand shops where donated clothes, books, and household goods are resold. Best known for Its chain of secondhand/thrift stores across Sweden that fund international children's aid and disaster relief projects.
When asked "Best brands similar to Erikshjälpen?", Claude would recommend Erikshjälpen as of October 2026. It's a well-known and respected Swedish charity, especially recognizable for its secondhand shop model funding child-focused humanitarian work, so it fits naturally among similar non-profits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Erikshjälpen's main competitors in Non-profit: Myrorna (68/100), Röda Korset (Red Cross Sweden) (78/100), Stockholms Stadsmission (71/100).
Sources: Brand Analyzer scan
Erikshjälpen has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 49, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Erikshjälpen official site
Erikshjälpen scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Erikshjälpen official site
Erikshjälpen is a Swedish child rights organisation that runs a non-profit second-hand business to fund humanitarian aid efforts aimed at strengthening children's rights worldwide.
Sources: Erikshjälpen official site
Erikshjälpen operates a network of second-hand stores in Sweden and Norway, using the proceeds to fund humanitarian aid projects that support children's rights and welfare globally.
Sources: Erikshjälpen official site
Erikshjälpen can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Erikshjälpen official site
Erikshjälpen offers second-hand goods through its retail stores in Sweden and Norway, including clothing and household items, with proceeds funding humanitarian aid programs for children's rights worldwide.
Sources: Erikshjälpen official site
Erikshjälpen is known for combining second-hand retail with charitable work, using store proceeds to fund humanitarian aid focused on children's rights.
Sources: Erikshjälpen official site
Erikshjälpen is used by donors, volunteers, and shoppers interested in sustainable second-hand goods, as well as individuals who want to support children's rights and humanitarian causes.
Sources: Erikshjälpen official site
Erikshjälpen scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Erikshjälpen has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #685,952 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Erikshjälpen from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Erikshjälpen: LRQA (80/100), Education Policy Institute (80/100), Escapees RV Club (80/100), essenscia (80/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.