Suomen suurin valikoima lisäravinteita
Fitnesstukku.fi (fitnesstukku.fi) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Sports & Fitness brands, in the 31st percentile of 27927 E-commerce brands.
Fitnesstukku.fi is a Finnish online retailer specializing in dietary supplements, workout clothing, and training equipment. The company states it offers Finland's largest selection of such products, combined with free shipping on orders over €49, a price guarantee, and free returns. It targets fitness enthusiasts, athletes, and health-conscious consumers across Finland, positioning itself as a leading e-commerce destination for sports and fitness products from well-known brands at competitive prices.
| Brand Name | Fitnesstukku.fi |
|---|---|
| Domain | fitnesstukku.fi |
| Industry | E-commerce, Sports & Fitness |
| Main Competitors | Gymgrossisten (72/100), Bodystore (74/100), Proteiini.fi, Myprotein (92/100), Bulk (81/100), XXL (78/100), Decathlon |
Ranked #589,133 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Fitnesstukku.fi on Suomen suurin valikoima lisäravinteista, treenivaatteista & treenivälineistä. Meillä on ilmainen toimitus yli 49€ tilauksiin, hintat…" (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FI-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Fitnesstukku.fi?", Claude could identify the brand as of November 2026. Fitnesstukku.fi is a Finnish online retailer specializing in fitness and gym equipment, including strength training gear, cardio machines, and sports nutrition/supplements. Best known for Being a popular Finnish online store for gym and fitness equipment at competitive prices.
When asked "Best brands similar to Fitnesstukku.fi?", Claude would recommend Fitnesstukku.fi as of November 2026. It's a well-known destination in Finland for fitness equipment and supplements, so I'd mention it if someone asked for similar e-commerce options in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fitnesstukku.fi's main competitors in E-commerce: Gymgrossisten (72/100), Bodystore (74/100), Myprotein (92/100), Bulk (81/100), XXL (78/100).
Sources: Brand Analyzer scan
Fitnesstukku.fi offers dietary and sports supplements, workout/training clothing, and training equipment. The company states it provides a wide selection of these products from well-known brands, aimed at fitness and sports consumers in Finland.
Sources: Fitnesstukku.fi official site
Fitnesstukku.fi is a Finnish e-commerce company that sells dietary supplements, workout clothing, and training equipment. It describes itself as having Finland's largest selection in these product categories, serving customers interested in fitness and sports nutrition.
Sources: Fitnesstukku.fi official site
Fitnesstukku.fi has low AI-search visibility, scoring 17/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 8, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fitnesstukku.fi official site
Fitnesstukku.fi operates an online store that sells lisäravinteet (dietary/sports supplements), treenivaatteet (workout clothing), and treenivälineet (training equipment) to customers in Finland. It offers free shipping on orders over €49, a price guarantee, and free returns as part of its service.
Sources: Fitnesstukku.fi official site
Fitnesstukku.fi scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Fitnesstukku.fi official site
Fitnesstukku.fi is known for offering what it describes as Finland's largest selection of sports supplements, workout clothing, and training equipment, along with free shipping on orders over €49, a price guarantee, and free customer returns.
Sources: Fitnesstukku.fi official site
Fitnesstukku.fi can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fitnesstukku.fi official site
Fitnesstukku.fi is used by fitness enthusiasts, athletes, and individuals interested in health and wellbeing in Finland who are looking to purchase dietary supplements, workout clothing, or training equipment.
Sources: Fitnesstukku.fi official site
Fitnesstukku.fi scores 17/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fitnesstukku.fi has a weak AI-visibility profile at 17/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #589,133 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Fitnesstukku.fi from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fitnesstukku.fi: Fisherman's Warehouse (72/100), Fisheries Supply (72/100), Flagpole-To-Go (72/100), Flagpole Warehouse (72/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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