Making it possible for young people
Fryshuset (fryshuset.se) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Sports & Fitness brands, in the 53rd percentile of 20175 Non-profit brands.
Fryshuset is a Swedish non-profit youth organization founded in 1984. It creates inclusive spaces and activities in areas such as sports, education, and culture, enabling young people of all backgrounds to pursue their passions and personal development. As Sweden's largest youth organization, it focuses particularly on young people often overlooked by other institutions, reaching them for an estimated 325,000 hours each month.
| Brand Name | Fryshuset |
|---|---|
| Domain | fryshuset.se |
| Industry | Non-profit, Education |
| Founded | 1984 |
| Main Competitors | KFUM Sverige (78/100), Rädda Barnen (80/100), Friends (78/100), Fritidsbanken (72/100), Boys & Girls Clubs of America (85/100) |
Moz Domain Authority 48/100 vs category average 48 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,129,473 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Fryshuset has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Vi gör det möjligt för unga att genom sina passioner förändra världen." (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Vue.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn; no detected presence on X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Fryshuset?", Claude could identify the brand as of October 2026. Fryshuset is a Swedish non-profit organization based in Stockholm that works with youth development through activities like sports, music, education and entrepreneurship, aiming to help young people find positive paths and avoid crime or social exclusion. Best known for Running youth centers that combine sports, culture, and education to prevent crime and social exclusion among young people in Sweden.
When asked "Best brands similar to Fryshuset?", Claude would recommend Fryshuset as of October 2026. It's a well-established and respected organization in Sweden known for innovative youth work, so it would naturally come up when discussing effective youth-focused non-profits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fryshuset's main competitors in Non-profit: KFUM Sverige (78/100), Rädda Barnen (80/100), Friends (78/100), Fritidsbanken (72/100), Boys & Girls Clubs of America (85/100).
Sources: Brand Analyzer scan
Fryshuset is a Swedish youth organization founded in 1984. It is described as Sweden's largest youth organization, operating as a non-profit focused on empowering young people through their personal passions and interests.
Sources: Fryshuset official site
Fryshuset has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 29, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fryshuset official site
Fryshuset was founded in 1984. Fryshuset operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Fryshuset creates inclusive meeting places and activities where young people in Sweden, regardless of background or ambition, can engage, develop, and pursue their passions. It works across areas such as sports, education, and culture, aiming to empower young people-especially those overlooked by other institutions-to make a positive impact through what they care about.
Sources: Fryshuset official site
Fryshuset scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Fryshuset official site
Fryshuset can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fryshuset official site
Fryshuset offers meeting places and activities centered on young people's passions, spanning areas such as sports, education, and other interest-based pursuits. These offerings are designed to help young people engage, develop skills, and grow personally within an inclusive, non-judgmental environment.
Sources: Fryshuset official site
Fryshuset is known for being Sweden's largest youth organization and for creating open, non-judgmental spaces where young people of all backgrounds can pursue their passions. It is particularly recognized for reaching and engaging young people who are often overlooked by other institutions, reportedly reaching them for 325,000 hours every month.
Sources: Fryshuset official site
Fryshuset is used by young people in Sweden from all backgrounds, interests, and ambition levels, including those who are often overlooked or underserved by other institutions. It serves as an inclusive space for youth seeking to develop and pursue their personal passions.
Sources: Fryshuset official site
Fryshuset is popular because it offers an inclusive, open environment where young people of all backgrounds and ambitions-including those often overlooked elsewhere-can pursue their passions and personal growth. Its scale, reaching young people for an estimated 325,000 hours monthly, and its status as Sweden's largest youth organization reflect its broad reach and relevance.
Sources: Fryshuset official site
Fryshuset scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fryshuset has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,129,473 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Fryshuset from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fryshuset: Fremia (76/100), Hyphanet (76/100), FSB (Federation of Small Businesses) (76/100), CoSRH (College of Sexual and Reproductive Healthcare) (76/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.