The world's oldest psychical research society
The Ghost Club (ghostclub.org.uk) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Media & Entertainment brands, in the 38th percentile of 23220 Non-profit brands.
The Ghost Club is a London-based non-profit organisation devoted to psychical research, widely regarded as the oldest such organisation in the world. Founded in the 19th century, it has historically attracted notable members including Charles Dickens and Peter Cushing. The club offers a community for open-minded, curious individuals to debate, explore, and investigate unexplained phenomena, recording results for posterity. It blends Victorian-era heritage with ongoing paranormal investigation and discussion, positioning itself as a historic authority on psychical research.
| Brand Name | The Ghost Club |
|---|---|
| Domain | ghostclub.org.uk |
| Industry | Non-profit, Education |
| Founded | 1862 |
| Headquarters | London |
| Main Competitors | Society for Psychical Research (73/100), The Paranormal Society, Ghost Hunters International (89/100), American Society for Psychical Research (77/100), The Atlantic Paranormal Society (TAPS) (77/100) |
Moz Domain Authority 43/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
The Ghost Club has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The oldest organisation in the world devoted to psychical research." (Meta description: 10 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The Ghost Club?", Claude could identify the brand as of October 2026. The Ghost Club is one of the oldest paranormal research organizations in the world, founded in London in 1862 to investigate ghost sightings and hauntings through lectures, discussions, and vigils at reputedly haunted locations. It has counted notable figures like Arthur Conan Do Best known for Being one of the oldest ghost-hunting and paranormal investigation societies in the world.
When asked "Best brands similar to The Ghost Club?", Claude would recommend The Ghost Club as of October 2026. If someone asked about notable paranormal or ghost-hunting organizations, The Ghost Club's long history and famous past members make it a natural mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Ghost Club's main competitors in Non-profit: Society for Psychical Research (73/100), Ghost Hunters International (89/100), American Society for Psychical Research (77/100), The Atlantic Paranormal Society (TAPS) (77/100).
Sources: Brand Analyzer scan
The Ghost Club has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 29, recommendation 44). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Ghost Club official site
The Ghost Club was founded in 1862. The Ghost Club operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Ghost Club is headquartered in London. The Ghost Club operates in the Non-profit category.
Sources: Wikidata
The Ghost Club scores 44/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: The Ghost Club official site
The Ghost Club is a non-profit organisation based in London, described as the oldest organisation in the world devoted to psychical research. It was founded in the 19th century and has historically included notable members such as Charles Dickens and Peter Cushing. The club focuses on paranormal investigation and the study of unexplained phenomena.
Sources: The Ghost Club official site
The Ghost Club can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Ghost Club official site
The Ghost Club is known for being the oldest organisation in the world devoted to psychical research, with a history dating back to the 19th century. It is also known for its notable past members, including author Charles Dickens and actor Peter Cushing, which lends it historical credibility in the field of paranormal investigation.
Sources: The Ghost Club official site
The Ghost Club scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Ghost Club has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 43/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Ghost Club from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Ghost Club: GGzE (73/100), Georgia Farm Bureau (73/100), Giant Steps Foundation (73/100), Gibbes Museum of Art (73/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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