Your source for tabletop battle tactics
Goonhammer (goonhammer.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Other brands, in the 40th percentile of 19968 Media & Entertainment brands.
Goonhammer is a media website focused on tabletop wargaming, providing analysis, reviews, and strategy content for games such as Warhammer 40,000, Age of Sigmar, Magic: The Gathering, and Battletech. It describes itself as a community-driven resource offering tactical insights and detailed coverage aimed at serious hobbyists and competitive players. The site positions itself as a go-to destination for in-depth, expert commentary on major tabletop and wargaming systems.
| Brand Name | Goonhammer |
|---|---|
| Domain | goonhammer.com |
| Industry | Media & Entertainment, Other |
| Main Competitors | Warhammer Community, Bell of Lost Souls (76/100), Spikey Bits, Tabletop Gaming News (73/100), EDH REC (77/100), ChannelFireball (67/100), Sarna.net |
Moz Domain Authority 39/100 vs category average 53 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #444,817 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Table Top Battles dot com" (No meta description. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Express, Nginx, WordPress.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Goonhammer?", Claude could identify the brand as of October 2026. Goonhammer is a website and community covering tabletop wargaming, especially Warhammer 40k and Age of Sigmar, offering tactics articles, army list analysis, battle reports, hobby painting guides, and reviews of new releases. It grew out of a Something Awful forum goon community Best known for In-depth Warhammer 40k tactics and army list analysis articles.
When asked "Best brands similar to Goonhammer?", Claude would recommend Goonhammer as of October 2026. It's a well-regarded, long-running source for serious Warhammer and wargaming content, so I'd mention it if someone wanted competitive or hobby-focused tabletop gaming sites.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Goonhammer's main competitors in Media & Entertainment: Bell of Lost Souls (76/100), Tabletop Gaming News (73/100), EDH REC (77/100), ChannelFireball (67/100).
Sources: Brand Analyzer scan
Goonhammer has low AI-search visibility, scoring 20/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 19, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Goonhammer official site
Goonhammer scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Goonhammer official site
Goonhammer is a website, described as 'Table Top Battles dot com,' that provides in-depth analysis, reviews, and strategy content for tabletop wargaming enthusiasts, covering games like Warhammer 40,000, Age of Sigmar, Magic: The Gathering, and Battletech.
Sources: Goonhammer official site
Goonhammer publishes detailed reviews, tactical analysis, and strategy content for tabletop wargames and card games, including Warhammer 40,000, Age of Sigmar, Magic: The Gathering, and Battletech, aiming to provide expert, community-driven coverage for hobbyists and competitive players.
Sources: Goonhammer official site
Goonhammer can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Goonhammer official site
Goonhammer offers written content including game reviews, strategy guides, and tactical analysis for tabletop wargaming systems such as Warhammer 40,000, Age of Sigmar, Magic: The Gathering, and Battletech.
Sources: Goonhammer official site
Goonhammer is used by tabletop wargaming hobbyists and competitive players interested in games such as Warhammer 40,000, Age of Sigmar, Magic: The Gathering, and Battletech.
Sources: Goonhammer official site
Goonhammer is known for its in-depth, expert analysis and tactical coverage of major tabletop wargaming systems such as Warhammer 40,000, Age of Sigmar, Magic: The Gathering, and Battletech, positioning itself as a go-to resource for serious players seeking detailed strategic insight.
Sources: Goonhammer official site
Goonhammer scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Goonhammer has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #444,817 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 39/100. In a live check, Claude could already identify Goonhammer from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Goonhammer: Glass Egg (75/100), Vogue Italia (75/100), GradImages (75/100), Gramo (75/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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