Sluta leta, börja Hitta
Hitta.se (hitta.se) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Technology brands, Other brands, in the 90th percentile of 42682 Technology brands.
Hitta.se is a Swedish search engine and directory service founded in 2004, providing free access to phone numbers, addresses, maps, and company information. It enables users to search for individuals, businesses, and places across Sweden. Owned by Vend Marketplaces, the platform positions itself as the leading free directory and lookup service in the country, serving both consumers seeking contact details and businesses wanting visibility.
| Brand Name | Hitta.se |
|---|---|
| Domain | hitta.se |
| Industry | Technology, Other |
| Founded | 2004 |
| Parent Company / Owner | Vend Marketplaces |
| Main Competitors | Eniro, Mrkoll (56/100), Ratsit (75/100), Merinfo (73/100) |
Moz Domain Authority 56/100 vs category average 40 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #6,628 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Gratis nummerupplysning. Sök företag, personer och platser. Hitta telefonnummer, adresser, företagsinfo mm." (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Hitta.se?", Claude could identify the brand as of October 2026. Hitta.se is a Swedish online directory and search service that lets users find people, businesses, addresses, phone numbers, and maps across Sweden, similar to a combination of Yellow Pages and Google Maps. Best known for Being one of Sweden's leading online phone and address directory services with integrated maps.
When asked "Best brands similar to Hitta.se?", Claude would recommend Hitta.se as of October 2026. It's a well-known and widely used Swedish directory service, so it would be relevant if someone asked about Swedish search or directory platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hitta.se's main competitors in Technology: Mrkoll (56/100), Ratsit (75/100), Merinfo (73/100).
Sources: Brand Analyzer scan
Hitta.se offers free directory services including phone number lookups, address searches, maps, and company information. Users can search for individuals, businesses, and places throughout Sweden using the platform.
Sources: Hitta.se official site
Hitta.se is a Swedish search engine and directory service that provides free access to information about people, companies, and places in Sweden. Founded in 2004, it is owned by Vend Marketplaces and functions as an online directory offering phone numbers, addresses, maps, and business information.
Sources: Hitta.se official site
Hitta.se has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 63, recommendation 74). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hitta.se official site
Hitta.se was founded in 2004. Hitta.se operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Hitta.se operates as a free online directory and search platform, allowing users to look up phone numbers, addresses, and information about individuals, companies, and locations across Sweden. It also provides mapping services and company details, helping users connect with people and businesses.
Sources: Hitta.se official site
Hitta.se scores 74/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Hitta.se official site
Hitta.se is known for being a free Swedish directory service used to find phone numbers, addresses, and information about people, companies, and places. It is recognized as a go-to resource for nummerupplysning (directory inquiry) in Sweden.
Sources: Hitta.se official site
Hitta.se can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hitta.se official site
Hitta.se is owned by or part of Vend Marketplaces. Hitta.se operates in the Technology category.
Sources: Wikidata
Hitta.se is used by Swedish consumers and businesses who need to find contact information, directory listings, or local business details. This includes individuals searching for phone numbers or addresses of people and companies, as well as businesses seeking visibility in Sweden.
Sources: Hitta.se official site
Hitta.se scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hitta.se has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (74/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #6,628 (Tranco) and a Moz Domain Authority of 56/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Hitta.se from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hitta.se: Hitachi (86/100), Lillio (86/100), HIWIN (86/100), holiday.com (86/100).
A step up - brands to learn from: Zuken (91/100), Zoom (91/100).
Category leader: Hostinger (97/100).
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