Bättre koll på privatpersoner
Mrkoll.se (mrkoll.se) scores 56 out of 100 on Brand Analyzer, placing it in the Developing tier among Other brands, in the 8th percentile of 26368 Other brands.
Mrkoll.se is a Swedish website offering personal information and background check services. It allows users to look up phone numbers, verify professional qualifications, and check legal records for private individuals in Sweden. The platform positions itself as one of the country's most comprehensive personal information services, targeting both individuals and businesses seeking to verify identities or contact details. The site also uses Google services to collect visitor and usage data.
| Brand Name | Mrkoll.se |
|---|---|
| Domain | mrkoll.se |
| Industry | Other |
| Main Competitors | Ratsit (75/100), Hitta.se (86/100), Merinfo (73/100), Eniro, Birthday.se |
Moz Domain Authority 28/100 vs category average 38 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Observera också att denna webbplats/app använder en eller flera Google-tjänster och kan samla in och lagra information inklusive, men inte begränsat till, ditt besök eller användar…" (Meta description: 57 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Mrkoll.se?", Claude could identify the brand as of October 2026. Mrkoll.se is a Swedish online service that lets users search for public information about individuals in Sweden, including addresses, phone numbers, age, and sometimes income or property data pulled from public records. Best known for Free Swedish person and address lookup using public registry data.
When asked "Best brands similar to Mrkoll.se?", Claude would recommend Mrkoll.se as of October 2026. It's a well known Swedish directory/background-check site often mentioned alongside Ratsit, Hitta.se, and Eniro for finding personal information.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mrkoll.se's main competitors in Other: Ratsit (75/100), Hitta.se (86/100), Merinfo (73/100).
Sources: Brand Analyzer scan
Mrkoll.se has low AI-search visibility, scoring 16/100 on Brand Analyzer's AI visibility composite (visibility 11, trust 15, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mrkoll.se official site
Mrkoll.se offers personal information lookup services including phone number searches, verification of professional qualifications, and access to legal records for individuals in Sweden.
Sources: Mrkoll.se official site
Mrkoll.se scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Mrkoll.se official site
Mrkoll.se is a Swedish website that provides personal information and background check services, allowing users to search for details about private individuals in Sweden.
Sources: Mrkoll.se official site
Mrkoll.se enables users to find phone numbers, verify professional qualifications, and check legal records of individuals in Sweden, functioning as a background check and people-search service.
Sources: Mrkoll.se official site
Mrkoll.se can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mrkoll.se official site
Mrkoll.se is used by individuals and businesses in Sweden who want to verify personal information, conduct background checks, or find contact details for private persons.
Sources: Mrkoll.se official site
Mrkoll.se is known for being one of Sweden's most comprehensive personal information lookup platforms, offering background checks, phone number searches, and verification of professional credentials.
Sources: Mrkoll.se official site
Mrkoll.se scores 16/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mrkoll.se has a weak AI-visibility profile at 16/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is visibility (11/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 28/100. In a live check, Claude could already identify Mrkoll.se from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mrkoll.se: Mow Magic (56/100), Mountain Province Diamonds (56/100), Mud Pie (56/100), MyPix2 (56/100).
A step up - brands to learn from: Zoeller Pumps (71/100), Zane Bennett Contemporary Art (71/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.