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Ratsit (ratsit.se) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Technology brands, Finance brands, Other brands, in the 40th percentile of 42682 Technology brands.
Ratsit is a Swedish online search engine and business owned by a Swedish company, founded in 2006 and headquartered in Mölndal. It provides a daily‑updated database of public information about private individuals and companies in Sweden, allowing users to search for neighbors, relatives, colleagues, bosses, celebrities, or business partners, and to view details such as salary and company turnover. The service positions itself as a leading platform for transparent, accessible public information in Sweden.
| Brand Name | Ratsit |
|---|---|
| Domain | ratsit.se |
| Industry | Technology, Finance |
| Founded | 2006 |
| Headquarters | Mölndal |
| Main Competitors | Hitta.se (86/100), Eniro, Mrkoll (56/100), Merinfo (73/100), Lexbase (69/100), Upplysning.se (67/100) |
Moz Domain Authority 47/100 vs category average 40 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #50,775 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Sök och hitta alla personer och företag. Grannar, släktingar, kollegor, chefer, kändisar, dejten, aktiebolag, enskild firma, handelsbolag. Lön och omsättning." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Ratsit?", Claude could identify the brand as of October 2026. Ratsit is a Swedish online service that provides credit reports, background checks, and public records on individuals and companies, including income and financial data sourced from official Swedish registries. Best known for Letting people look up credit information and personal data on other Swedish citizens online.
When asked "Best brands similar to Ratsit?", Claude would recommend Ratsit as of October 2026. It's one of the most widely used Swedish sites for personal credit and background lookups, so it fits naturally when discussing similar services in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ratsit's main competitors in Technology: Hitta.se (86/100), Mrkoll (56/100), Merinfo (73/100), Lexbase (69/100), Upplysning.se (67/100).
Sources: Brand Analyzer scan
Ratsit offers an online search service that provides access to public records on private individuals and companies in Sweden. Users can look up personal information about neighbors, relatives, colleagues, bosses, celebrities, or potential dates, as well as business information such as company registration details (aktiebolag, enskild firma, handelsbolag), salaries, and turnover figures. The database is updated daily.
Sources: Ratsit official site
Ratsit is a Swedish online search engine and business platform that provides public information about private individuals and companies in Sweden. Founded in 2006 and headquartered in Mölndal, it maintains a daily‑updated database that lets users look up personal and business data, including salary and company turnover figures.
Sources: Ratsit official site
Ratsit has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 29, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ratsit official site
Ratsit was founded in 2006. Ratsit operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Ratsit is headquartered in Mölndal. Ratsit operates in the Technology category.
Sources: Wikidata
Ratsit enables users to search for and retrieve publicly available information about people and businesses in Sweden. This includes details about neighbors, relatives, colleagues, bosses, celebrities, and potential business partners, as well as financial data such as individual salaries and company revenue. The platform updates its database daily to keep information current.
Sources: Ratsit official site
Ratsit scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Ratsit official site
Ratsit can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ratsit official site
Ratsit is known for being a leading Swedish platform that aggregates and makes accessible public records on individuals and companies, particularly for looking up salary information and company financial data such as turnover. It is widely recognized as a go‑to resource for quickly checking personal or business background details in Sweden.
Sources: Ratsit official site
Ratsit is used by private individuals and companies in Sweden who want to search for information about neighbors, relatives, colleagues, bosses, celebrities, or potential business partners. It is also used by those seeking to monitor their own or others' financial and personal data, such as salary or company turnover information.
Sources: Ratsit official site
Ratsit scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ratsit has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #50,775 (Tranco) and a Moz Domain Authority of 47/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Ratsit from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ratsit: Rapt Studio (75/100), RapidPro (75/100), Readdy (75/100), JAX (75/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Italia (81/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.