Empowering the Community
Idaho State Journal (idahostatejournal.com) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 93rd percentile of 35480 Media & Entertainment brands.
Idaho State Journal is a daily newspaper based in Pocatello, Idaho, serving the East Idaho region since 1890. Owned by Adams MultiMedia, it provides local news coverage focused on politics, health, education, and community events. The publication positions itself as a trusted source for regional news that larger national outlets typically do not cover, aiming to inform and empower residents of Pocatello and the surrounding East Idaho community.
| Brand Name | Idaho State Journal |
|---|---|
| Domain | idahostatejournal.com |
| Industry | Media & Entertainment |
| Founded | 1890 |
| Headquarters | Pocatello, Idaho, United States |
| Parent Company / Owner | Adams MultiMedia |
| Main Competitors | Post Register (80/100), East Idaho News (61/100), Idaho Press (85/100), Idaho Statesman (87/100), Times-News (81/100) |
Moz Domain Authority 72/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #98,497 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Idaho State Journal has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To inform and empower the East Idaho community through timely, local news coverage." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Idaho State Journal?", Claude could identify the brand as of October 2026. The Idaho State Journal is a daily newspaper serving Pocatello, Idaho and the surrounding southeastern Idaho region, covering local news, sports, and community events. It's owned by Lee Enterprises, a major US newspaper publishing company. Best known for Being the primary local daily newspaper for Pocatello and southeastern Idaho.
When asked "Best brands similar to Idaho State Journal?", Claude would not surface Idaho State Journal as of October 2026. It's a solid regional newspaper but too localized to come up as a top recommendation unless someone specifically asks about Idaho or Pocatello news sources.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Idaho State Journal's main competitors in Media & Entertainment: Post Register (80/100), East Idaho News (61/100), Idaho Press (85/100), Idaho Statesman (87/100), Times-News (81/100).
Sources: Brand Analyzer scan
Idaho State Journal is a daily newspaper headquartered in Pocatello, Idaho, United States, founded in 1890. It is owned by Adams MultiMedia and serves the East Idaho community with local news coverage.
Sources: Idaho State Journal official site
Idaho State Journal has moderate AI-search visibility, scoring 66/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 66, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Idaho State Journal official site
Idaho State Journal was founded in 1890. Idaho State Journal operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Idaho State Journal scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Idaho State Journal official site
Idaho State Journal can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Idaho State Journal official site
Idaho State Journal offers daily newspaper publishing with news coverage spanning local politics, health, education, and community events in Pocatello and East Idaho. As a media outlet, its core offering is local journalism and regional news reporting.
Sources: Idaho State Journal official site
Idaho State Journal is used by residents of Pocatello and the East Idaho region who are seeking local news, updates on community events, and coverage of regional government and public affairs.
Sources: Idaho State Journal official site
Idaho State Journal is known for being the trusted local news source for Pocatello and East Idaho, delivering in-depth coverage of regional politics, health, education, and community events that larger national outlets often overlook.
Sources: Idaho State Journal official site
Idaho State Journal is owned by or part of Adams MultiMedia. Idaho State Journal operates in the Media & Entertainment category.
Sources: Wikidata
Idaho State Journal scores 66/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Idaho State Journal has a moderate AI-visibility profile at 66/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is visibility (65/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #98,497 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Idaho State Journal from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Idaho State Journal: IDAGIO (86/100), ICLG (86/100), iDiva (86/100), IFA Berlin (86/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.