Connecting job seekers and employers
Guardian Jobs (theguardian.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Other brands, in the 84th percentile of 33874 Media & Entertainment brands.
Guardian Jobs was a job board operated by Guardian Media Group, affiliated with The Guardian newspaper. Founded in 1999, it connected job seekers with employers across various industries, leveraging The Guardian's media platform and reputation for credibility. The service has since closed after operating for many years as a recruitment platform.
| Brand Name | Guardian Jobs |
|---|---|
| Domain | theguardian.com |
| Industry | Media & Entertainment, Other |
| Founded | 1999 |
| Parent Company / Owner | Guardian Media Group |
| Main Competitors | Indeed (85/100), LinkedIn (83/100), Reed (91/100), Totaljobs (84/100), CV-Library (81/100), Monster (83/100), Glassdoor (92/100) |
Moz Domain Authority 94/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Guardian Jobs appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "After bringing together like-minded job seekers and employers for many years Guardian Jobs has now closed" (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, YouTube; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is The Guardian?", Claude could identify the brand as of August 2026. The Guardian is a British news organization based in London, publishing daily news, opinion, and investigative journalism online and in print. It's known for its independent, left-leaning editorial stance and is owned by the Scott Trust, which helps insulate it from commercial an Best known for Independent investigative journalism, including breaking stories like the Edward Snowden NSA surveillance leaks.
When asked "Best brands similar to The Guardian?", Claude would recommend Guardian Jobs as of August 2026. It's one of the most respected and widely read English-language news outlets globally, especially known for strong investigative reporting and a free-to-read online model.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Guardian Jobs's main competitors in Media & Entertainment: Indeed (85/100), LinkedIn (83/100), Reed (91/100), Totaljobs (84/100), CV-Library (81/100).
Sources: Brand Analyzer scan
Guardian Jobs has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 72, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Guardian Jobs official site
Guardian Jobs was founded in 1999. Guardian Jobs operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Guardian Jobs scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Guardian Jobs official site
Guardian Jobs was a job board operated by Guardian Media Group, the company behind The Guardian newspaper. It served as an online recruitment platform connecting job seekers with employers. The service was founded in 1999 and operated for many years before closing.
Sources: Guardian Jobs official site
Guardian Jobs can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Guardian Jobs official site
Guardian Jobs is owned by or part of Guardian Media Group. Guardian Jobs operates in the Media & Entertainment category.
Sources: Wikidata
Guardian Jobs connected job seekers with employers by hosting job listings and recruitment services on a platform backed by The Guardian's media brand. It facilitated matching between candidates looking for roles and companies seeking to fill positions, leveraging the credibility and reach of The Guardian's established media presence.
Sources: Guardian Jobs official site
Guardian Jobs was known for being a long-standing recruitment platform affiliated with The Guardian newspaper, offering job seekers and employers a credible, media-backed service for connecting candidates with job opportunities over several decades.
Sources: Guardian Jobs official site
Guardian Jobs was used by job seekers looking for employment opportunities and by employers seeking to recruit talent. The platform served as a meeting point for both groups, facilitating connections for recruitment purposes over the many years it operated.
Sources: Guardian Jobs official site
Guardian Jobs scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Guardian Jobs has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (72/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 94/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Guardian Jobs from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
83 in October 2026, down from 95 in August 2026.
Ranked closest to Guardian Jobs: The Grove (83/100), The Game Collection (83/100), The Harris Poll (83/100), Sportstar (83/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.