Kode Brand Score: 81/100 - Strong Brand tier

Kunst, design og musikk i Bergen

Kode (kodebergen.no) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Education brands, Other brands, in the 74th percentile of 30056 Media & Entertainment brands.

AI Snapshot

Kode is an art museum based in Bergen, Norway, founded in 2007. It is one of the largest museums in the Nordic region, covering art, applied art, design, and music across seven different venues in and around Bergen. Its collections include renowned works by Edvard Munch and Rasmus Meyer. Kode serves art and culture enthusiasts, tourists, local residents, and students and researchers in art, design, and music fields.

Key facts about Kode
Brand NameKode
Domainkodebergen.no
IndustryMedia & Entertainment, Education
Founded2007
HeadquartersBergen Municipality
CEOPetter Snare
Main CompetitorsMunch Museum (79/100), National Museum of Norway (81/100), Astrup Fearnley Museum (78/100), Moderna Museet (83/100), Statens Museum for Kunst (81/100), Ateneum Art Museum (83/100)

Evidence

Moz Domain Authority 51/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #427,278 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

Kode appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.

The homepage meta description reads "Velkommen til Kode i Bergen! Kode er et av Nordens største museum for kunst, kunsthåndverk, design og musikk. Vi favner nå syv ulike arenaer i og rundt Bergen." (Meta description: 28 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is NO-only, limiting citation in English-language AI answers.

Detected tech stack: Next.js, Vercel.

Social footprint: verified profiles on Instagram, Facebook, YouTube, X (Twitter); no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Kode?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is Kode?", Claude could identify the brand as of October 2026. Kode (KODE Kunstmuseer og komponisthjem) is a major art museum organization in Bergen, Norway, operating several museum buildings with extensive art collections as well as composer homes like Edvard Grieg's Troldhaugen. Best known for Running Bergen's main art museums and preserving Norwegian composer heritage sites.

When asked "Best brands similar to Kode?", Claude would recommend Kode as of October 2026. It's a well regarded cultural institution worth mentioning if someone asks about top art and cultural attractions in Norway.

People Also Ask About Kode

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Kode's main competitors?

Kode's main competitors in Media & Entertainment: Munch Museum (79/100), National Museum of Norway (81/100), Astrup Fearnley Museum (78/100), Moderna Museet (83/100), Statens Museum for Kunst (81/100).

Sources: Brand Analyzer scan

What is Kode?

Kode is an art museum located in Bergen, Norway. Founded in 2007, it is one of the largest museums in the Nordic region, encompassing art, applied art, design, and music collections spread across seven different venues in and around Bergen.

Sources: Kode official site

When was Kode founded?

Kode was founded in 2007. Kode operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Kode headquartered?

Kode is headquartered in Bergen Municipality. Kode operates in the Media & Entertainment category.

Sources: Wikidata

What products or services does Kode offer?

Kode offers museum exhibitions and collections spanning art, applied art (kunsthåndverk), design, and music, presented across seven different venues in and around Bergen. This includes access to notable collections such as works by Edvard Munch and Rasmus Meyer, serving as a cultural and educational resource for visitors.

Sources: Kode official site

What does Kode do?

Kode preserves and communicates art, applied art, design, and music to the public through multiple venues in and around Bergen. It manages collections and exhibitions, including renowned works by artists such as Edvard Munch and Rasmus Meyer, making them accessible to visitors, students, and researchers.

Sources: Kode official site

Does ChatGPT recommend Kode?

Kode scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Kode official site

What is Kode known for?

Kode is known for being one of the largest museums in the Nordic region and for housing world-famous collections, including works by Edvard Munch and Rasmus Meyer. It is recognized for combining art, applied art, design, and music under one institutional umbrella across seven venues in Bergen.

Sources: Kode official site

How can Kode improve its AI discoverability?

Kode can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Kode official site

Who uses Kode?

Kode is used by art and culture enthusiasts, tourists visiting Bergen, local residents, and students and researchers specializing in art, design, and music.

Sources: Kode official site

Recommendations

AI visibility

Kode scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Kode has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #427,278 (Tranco) and a Moz Domain Authority of 51/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Kode from memory (October 2026) - a sign these signals are paying off.

Visibility - 48/100

Trust - 29/100

Recommendation likelihood - 53/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Kode: Knoxville Opera (81/100), Knitting Factory (81/100), KOIN 6 News (81/100), KOKO (81/100).

A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).

Category leader: Change.org (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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