Home of fine hypertext products
kottke.org (kottke.org) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Other brands, in the 83rd percentile of 30289 Media & Entertainment brands.
Kottke.org is a liberal arts weblog founded in 1998 by Jason Kottke. It curates and shares interesting ideas, stories, and discoveries from across the web and beyond. Run independently by a single editor, the site offers eclectic, high-quality content free from heavy commercial influence. It is positioned as a long-running personal blog that emphasizes curiosity and human curation over algorithm-driven content, appealing to curious, intelligent readers interested in unique ideas, culture, and media.
| Brand Name | kottke.org |
|---|---|
| Domain | kottke.org |
| Industry | Media & Entertainment, Other |
| Founded | 1998 |
| CEO | Jason Kottke |
| Main Competitors | Boing Boing (93/100), The Browser (84/100), Longreads (90/100), MetaFilter (79/100), The Awl (72/100), Laughing Squid (86/100), Daring Fireball (82/100) |
Moz Domain Authority 80/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #25,914 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
kottke.org appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Jason Kottke" (Meta description too short (2 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, X (Twitter), Facebook, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is kottke.org?", Claude could identify the brand as of October 2026. kottke.org is one of the longest-running personal blogs on the internet, run by Jason Kottke since 1998, covering an eclectic mix of links and commentary on design, science, culture, film, and internet curiosities. Best known for being one of the original and most enduring independent 'blog of note' sites curating interesting links from across the web.
When asked "Best brands similar to kottke.org?", Claude would recommend kottke.org as of October 2026. it's a classic, widely respected example of independent link-blogging and internet curation that often comes up in discussions of great personal media sites.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
kottke.org's main competitors in Media & Entertainment: Boing Boing (93/100), The Browser (84/100), Longreads (90/100), MetaFilter (79/100), The Awl (72/100).
Sources: Brand Analyzer scan
Kottke.org is a liberal arts weblog established in 1998 and run by Jason Kottke. It is an independent personal blog that curates interesting ideas, stories, and discoveries from across the web and beyond, rather than a news outlet or commercial media company.
Sources: kottke.org official site
kottke.org has moderate AI-search visibility, scoring 57/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 77, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: kottke.org official site
kottke.org was founded in 1998. kottke.org operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Kottke.org offers a curated weblog featuring links, commentary, and highlights on interesting ideas, stories, culture, and media from across the web. It does not sell physical products but provides editorial content selection and curation as its core offering, delivered through a single, independent editorial voice.
Sources: kottke.org official site
Kottke.org curates and shares interesting ideas, stories, and discoveries from across the internet and other sources. It functions as a filter and guide, highlighting noteworthy content in culture, media, science, and other areas for its readers, with editorial selection done by a single independent editor rather than automated algorithms.
Sources: kottke.org official site
kottke.org scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: kottke.org official site
Kottke.org is known for being one of the longest-running personal weblogs on the internet, having launched in 1998. It is recognized for its eclectic, carefully curated content and for maintaining an independent voice largely free from heavy commercial or advertising influence, distinguishing it from algorithm-driven content platforms.
Sources: kottke.org official site
kottke.org can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: kottke.org official site
Kottke.org is used by curious, intelligent readers who enjoy discovering unique ideas, culture, and media curated by a trusted, independent voice. Its audience typically values thoughtful curation over algorithm-driven content feeds and seeks eclectic, high-quality content from a consistent editorial perspective.
Sources: kottke.org official site
Kottke.org is popular due to its long history, having operated since 1998, and its reputation as a thoughtfully curated, independent blog. It appeals to readers who value human curation over algorithm-driven content, offering eclectic and high-quality selections of ideas, stories, and media that stand out from more commercial or automated content platforms.
Sources: kottke.org official site
kottke.org scores 57/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
kottke.org has a limited AI-visibility profile at 57/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (77/100) and its weakest is visibility (43/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #25,914 (Tranco) and a Moz Domain Authority of 80/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify kottke.org from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to kottke.org: Koto (83/100), KORE (83/100), KPAX (83/100), KPFA (83/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.