Montana's Local News Leader
KPAX (kpax.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 78th percentile of 17826 Media & Entertainment brands.
KPAX is a CBS-affiliated television station serving Missoula, Montana, and surrounding areas, including Flathead County. Owned by the E. W. Scripps Company and founded in 1970, it provides local news coverage encompassing breaking news, community events, and investigative journalism focused on issues affecting Montana residents. The station aims to deliver timely, accurate, and relevant information to its regional audience.
| Brand Name | KPAX |
|---|---|
| Domain | kpax.com |
| Industry | Media & Entertainment |
| Founded | 1970 |
| Headquarters | Missoula, Montana, United States |
| Parent Company / Owner | E. W. Scripps Company |
| Main Competitors | KECI, KTMF, KFBB (79/100), KRTV (89/100), KTVQ (89/100), KULR-8 (82/100) |
Moz Domain Authority 66/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #102,105 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
KPAX appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "News Hiker dies after falling 500 feet from cliff above Leigh Lake MTN News News Columbia Falls community rallies around injured teens' families Sean Wells Flathead County Columbia…" (Meta description: 39 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is KPAX?", Claude could not identify the brand as of October 2026. I don't have reliable, specific knowledge of a company called KPAX in the Media & Entertainment space, possibly because it's a smaller or niche studio with limited public information.
When asked "Best brands similar to KPAX?", Claude would not surface KPAX as of October 2026. I can't confidently recommend a company I don't have verified details about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
KPAX's main competitors in Media & Entertainment: KFBB (79/100), KRTV (89/100), KTVQ (89/100), KULR-8 (82/100).
Sources: Brand Analyzer scan
KPAX is a CBS television affiliate based in Missoula, Montana, United States, providing local news and information to communities across the state.
Sources: KPAX official site
KPAX has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 56, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: KPAX official site
KPAX was founded in 1970. KPAX operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
KPAX delivers local news coverage including breaking news, community events, and investigative and feature journalism relevant to Montana communities, particularly in Missoula and Flathead County.
Sources: KPAX official site
KPAX scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: KPAX official site
KPAX can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: KPAX official site
KPAX offers local television news broadcasts, including breaking news, investigative journalism, and feature stories covering Montana communities, along with digital news content available through its website.
Sources: KPAX official site
KPAX is owned by or part of E. W. Scripps Company. KPAX operates in the Media & Entertainment category.
Sources: Wikidata
KPAX is used by residents and community members throughout Montana, particularly in Missoula, Flathead County, and surrounding areas, who seek local news updates and information relevant to their communities.
Sources: KPAX official site
KPAX is known for its locally-focused news reporting on Montana communities, covering topics such as breaking news events, community issues, and investigative stories that directly affect residents of Missoula and surrounding regions.
Sources: KPAX official site
KPAX scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
KPAX has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (56/100) and its weakest is visibility (38/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #102,105 (Tranco) and a Moz Domain Authority of 66/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify KPAX from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to KPAX: Koto (83/100), KORE (83/100), KPFA (83/100), Krea (83/100).
A step up - brands to learn from: Yr (91/100), Wired Italia (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.