Montana's News Leader
KRTV (krtv.com) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 95th percentile of 17840 Media & Entertainment brands.
KRTV is the CBS television affiliate serving Great Falls, Montana, and the surrounding region. Founded in 1958, it provides local news, weather, agriculture, politics, and community coverage, including features such as obituaries, community calendars, and Indian Country reporting. The station positions itself as a trusted local information source for Montana residents, delivering a mix of breaking news and lifestyle content through its broadcast and website.
| Brand Name | KRTV |
|---|---|
| Domain | krtv.com |
| Industry | Media & Entertainment |
| Founded | 1958 |
| Headquarters | Great Falls, Montana, United States |
| Main Competitors | KFBB (79/100), NBC Montana (KTVM) (73/100), Montana Television Network (KPAX-TV) (83/100), Great Falls Tribune (77/100) |
Moz Domain Authority 65/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #130,437 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
KRTV has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Quick Links + Obituaries Weather America 250 Out & About Montana Ag Positively Montana Community Calendar Montana Politics At The Table MMIP Indian Country Open House Directory Con…" (Meta description: 31 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is KRTV?", Claude could identify the brand as of October 2026. KRTV is a CBS-affiliated local television station serving Great Falls, Montana, providing local news, weather, and sports coverage to the region. Best known for Local news and CBS programming for the Great Falls, Montana area.
When asked "Best brands similar to KRTV?", Claude would not surface KRTV as of October 2026. It's a small local news affiliate, not a brand that would come up when discussing major media and entertainment companies or brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
KRTV's main competitors in Media & Entertainment: KFBB (79/100), NBC Montana (KTVM) (73/100), Montana Television Network (KPAX-TV) (83/100), Great Falls Tribune (77/100).
Sources: Brand Analyzer scan
KRTV is a CBS television affiliate based in Great Falls, Montana, United States. It has operated since 1958 and provides local broadcast news and information to communities in the surrounding Montana region.
Sources: KRTV official site
KRTV has moderate AI-search visibility, scoring 61/100 on Brand Analyzer's AI visibility composite (visibility 60, trust 59, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: KRTV official site
KRTV was founded in 1958. KRTV operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
KRTV offers local news broadcasts, weather forecasts, and community-focused programming, including coverage of agriculture, politics, and cultural issues. It also provides features such as obituaries, a community calendar, contests, and a secondary channel called The Spot-MTN.
Sources: KRTV official site
KRTV produces and broadcasts local news, weather forecasts, and community-focused programming for Great Falls, Montana and nearby areas. Its coverage spans breaking news, agriculture, politics, and cultural topics such as Indian Country issues, along with service features like obituaries and community calendars.
Sources: KRTV official site
KRTV scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: KRTV official site
KRTV can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: KRTV official site
KRTV is used by residents of Great Falls and the surrounding Montana communities who seek local news, weather updates, and information about community events, agriculture, and regional politics.
Sources: KRTV official site
KRTV is known for being the CBS affiliate serving Great Falls, Montana, offering comprehensive local news and weather coverage. It is also recognized for its community-oriented segments, including agriculture news, local politics, and features like 'Out & About Montana' and 'Positively Montana.'
Sources: KRTV official site
KRTV scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
KRTV has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is trust (59/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #130,437 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify KRTV from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to KRTV: Kommersant (89/100), Klipsch (89/100), KTVQ (89/100), KUT (89/100).
A step up - brands to learn from: Yr (91/100), Wired Italia (91/100).
Category leader: Change.org (97/100).
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