Billings' Local News Leader
KTVQ (ktvq.com) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 95th percentile of 17842 Media & Entertainment brands.
KTVQ is a CBS-affiliated television station serving Billings, Montana, and the surrounding area. Founded in 1953 and owned by the E. W. Scripps Company, it provides local news, weather forecasts, and community-focused reporting. The station's online presence, ktvq.com, features coverage of local events, weather updates, and human-interest stories relevant to the Billings region, positioning itself as a trusted source for residents seeking information about their community.
| Brand Name | KTVQ |
|---|---|
| Domain | ktvq.com |
| Industry | Media & Entertainment |
| Founded | 1953 |
| Headquarters | Billings, Montana, United States |
| Parent Company / Owner | E. W. Scripps Company |
| Main Competitors | KULR-TV (82/100), KSVI, KHMT, Billings Gazette (84/100) |
Moz Domain Authority 76/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
KTVQ has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "News 'Outraged’: Billings community demands safe school zones after boy's death Vanessa Willardson Today's Forecast Q2 Billings Area Weather: Mild, dry conditions through early nex…" (Meta description: 39 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is KTVQ?", Claude could identify the brand as of October 2026. KTVQ is a CBS-affiliated television station licensed to Billings, Montana, broadcasting local news, weather, and sports coverage for south-central Montana and northern Wyoming. Best known for Being the CBS affiliate and a leading local news source for the Billings, Montana market.
When asked "Best brands similar to KTVQ?", Claude would recommend KTVQ as of October 2026. It's a well-established local news station that would be relevant if someone asked about regional broadcasters serving Montana.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
KTVQ's main competitors in Media & Entertainment: KULR-TV (82/100), Billings Gazette (84/100).
Sources: Brand Analyzer scan
KTVQ is a CBS television affiliate based in Billings, Montana, United States. It has been broadcasting since 1953 and is owned by the E. W. Scripps Company.
Sources: KTVQ official site
KTVQ has moderate AI-search visibility, scoring 56/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 56, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: KTVQ official site
KTVQ was founded in 1953. KTVQ operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
KTVQ offers local news reporting, weather forecasting, and community-focused journalism covering topics such as public safety, health care, and local events in the Billings, Montana area, delivered via television broadcast and its website.
Sources: KTVQ official site
KTVQ produces and broadcasts local news, weather forecasts, and community-interest stories for the Billings, Montana area, delivering this content both on-air and through its website, ktvq.com.
Sources: KTVQ official site
KTVQ scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: KTVQ official site
KTVQ can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: KTVQ official site
KTVQ is owned by or part of E. W. Scripps Company. KTVQ operates in the Media & Entertainment category.
Sources: Wikidata
KTVQ's audience consists of residents and community members in Billings, Montana, and the surrounding area who seek local news, weather updates, and community stories relevant to their region.
Sources: KTVQ official site
KTVQ is known for its local news coverage of Billings, Montana, including community issues, weather forecasting, and human-interest stories such as school safety concerns and healthcare developments in the region.
Sources: KTVQ official site
KTVQ scores 56/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
KTVQ has a limited AI-visibility profile at 56/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 76/100. The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify KTVQ from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to KTVQ: KRTV (89/100), Kommersant (89/100), KUT (89/100), KVUE (89/100).
A step up - brands to learn from: Yr (91/100), Wired Italia (91/100).
Category leader: Change.org (97/100).
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