Local news that matters most
KXLY (kxly.com) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 95th percentile of 19968 Media & Entertainment brands.
KXLY is a local media outlet based in Spokane, Washington, founded in 1922. It provides breaking news, weather, sports, and live video coverage for Spokane, Eastern Washington, and North Idaho. KXLY is positioned as a trusted, hyper-local news source, offering frequent weather updates and comprehensive sports coverage for the Inland Northwest region.
| Brand Name | KXLY |
|---|---|
| Domain | kxly.com |
| Industry | Media & Entertainment |
| Founded | 1922 |
| Headquarters | Spokane, Washington |
| Main Competitors | KREM, KHQ (82/100), KAYU-TV, The Spokesman-Review |
Moz Domain Authority 73/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #97,617 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
KXLY has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Breaking news, weather, sports, and live video covering Spokane, Eastern Washington and North Idaho." (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, X (Twitter), LinkedIn, YouTube, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is KXLY?", Claude could identify the brand as of October 2026. KXLY is an ABC-affiliated television station based in Spokane, Washington, operated by Morgan Murphy Media, and it also has an associated news website and radio operations under the same brand. Best known for Local news and ABC programming for the Spokane, Washington market.
When asked "Best brands similar to KXLY?", Claude would not surface KXLY as of October 2026. It's a well-known regional broadcaster but too local-market specific to be a go-to recommendation for broader media and entertainment brand comparisons.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
KXLY offers breaking news coverage, weather forecasts and updates (provided every 10 minutes), local sports coverage, and live video streaming for its audience in Spokane, Eastern Washington, and North Idaho.
Sources: KXLY official site
KXLY has moderate AI-search visibility, scoring 65/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 71, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: KXLY official site
KXLY was founded in 1922. KXLY operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
KXLY delivers breaking news, weather updates, sports coverage, and live video content to communities in Spokane, Eastern Washington, and North Idaho. It provides real-time reporting, including weather updates every 10 minutes, to keep local audiences informed.
Sources: KXLY official site
KXLY scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: KXLY official site
KXLY is a local media outlet based in Spokane, Washington, that operates as a radio and television station providing news, weather, and sports coverage. It was founded in 1922 and serves the Spokane, Eastern Washington, and North Idaho region.
Sources: KXLY official site
KXLY can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: KXLY official site
KXLY is known for providing hyper-local news coverage, frequent weather updates, and comprehensive sports reporting for the Spokane and Inland Northwest region. It positions itself as a go-to source for live, up-to-the-minute local information.
Sources: KXLY official site
KXLY is used by residents and community members in Spokane, Eastern Washington, and North Idaho who seek local news, weather updates, and sports coverage relevant to their region.
Sources: KXLY official site
KXLY scores 65/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
KXLY has a moderate AI-visibility profile at 65/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (71/100) and its weakest is recommendation likelihood (58/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #97,617 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify KXLY from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to KXLY: KVUE (89/100), KUT (89/100), LA7 (89/100), LAist (89/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.