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Mind (mind.se) scores 65 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Healthcare brands, in the 11th percentile of 25498 Non-profit brands.
Mind is a Swedish non-profit organization founded in 2000 that works to strengthen mental health and provide compassionate support to people in need. It offers free, anonymous telephone and chat support staffed by volunteers, alongside efforts to spread knowledge about mental health and raise funds. Mind targets individuals in Sweden experiencing mental health struggles or crisis, as well as relatives and the general public interested in supporting mental health initiatives.
| Brand Name | Mind |
|---|---|
| Domain | mind.se |
| Industry | Non-profit, Healthcare |
| Founded | 2000 |
| Main Competitors | BRIS (82/100), Jourhavande medmänniska (54/100), Suicide Zero (71/100), Röda Korset (77/100), 1177 Vårdguiden (74/100), Samaritans (85/100), Crisis Text Line (88/100) |
Moz Domain Authority 45/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #357,282 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Mind appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Om ditt eller någon annans liv är i fara, ring 112." (Meta description: 11 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Mind?", Claude could identify the brand as of November 2026. Mind is a Swedish non-profit organization dedicated to mental health awareness and suicide prevention, offering support lines like Självmordslinjen and Föräldratelefonen as well as public education campaigns. Best known for Running Sweden's suicide prevention helpline (Självmordslinjen) and mental health support services.
When asked "Best brands similar to Mind?", Claude would recommend Mind as of November 2026. It's a well-known and respected Swedish mental health non-profit, so it would be relevant to mention alongside similar organizations focused on mental health support.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mind's main competitors in Non-profit: BRIS (82/100), Jourhavande medmänniska (54/100), Suicide Zero (71/100), Röda Korset (77/100), 1177 Vårdguiden (74/100).
Sources: Brand Analyzer scan
Mind has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 29, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mind official site
Mind was founded in 2000. Mind operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Mind offers free and anonymous telephone and chat-based emotional support services staffed by volunteers. It also engages in spreading knowledge about mental health and conducts fundraising and awareness campaigns to support its mission.
Sources: Mind official site
Mind scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Mind official site
Mind is a Swedish non-profit organization, founded in 2000, dedicated to strengthening mental health and providing compassionate support to people experiencing psychological distress or crisis. It operates within the healthcare and non-profit sectors in Sweden.
Sources: Mind official site
Mind provides free, anonymous support through telephone and chat services staffed by trained volunteers who act as compassionate listeners. The organization also works to spread knowledge about mental health to the public and conducts fundraising to support its operations, aiming to reduce suffering and save lives.
Sources: Mind official site
Mind can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mind official site
Mind's services are used by people in Sweden experiencing mental health difficulties or personal crises, as well as by their relatives and members of the public who wish to support mental health initiatives.
Sources: Mind official site
Mind is known for offering free and anonymous emotional support via phone and chat lines for people facing mental health challenges or crisis situations in Sweden, as well as for its public awareness campaigns about mental health.
Sources: Mind official site
Mind scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mind has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (40/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #357,282 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Mind from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mind: Micromerger (65/100), Marymount High School (65/100), Old Mission Santa Inés (65/100), Minnesota Association of School Business Officials (MASBO) (65/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.